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Teaching customer service principles using the massive open online course (MOOCs) platform / Noor Azlina Mohamed Yunus ... [et al.]

This study reviewed the effects of a developing MOOC platform for Customer Service Principles course in higher education. Essentially, the Customer Service Principles course is designed to give knowledge and exposure about the fundamental of customer service and discover how to deliver customer serv...

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Main Authors: Mohamed Yunus, Noor Azlina, Ibrahim, Norzawani, Zakaria, Ibhrahim, Zainuddin, Ahmad Zuhairi, Mohd Salleh, Mohammad Zaim, Abd Rahim, Nur Najjah
Format: Article
Language:English
Published: UiTM Press 2024
Subjects:
Computer network resources. Internet in education. Web-based instruction
Higher Education
Online Access:https://ir.uitm.edu.my/id/eprint/62215/2/62215.pdf
https://ir.uitm.edu.my/id/eprint/62215/
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record_format eprints
spelling my.uitm.ir.622152024-05-24T03:23:23Z https://ir.uitm.edu.my/id/eprint/62215/ Teaching customer service principles using the massive open online course (MOOCs) platform / Noor Azlina Mohamed Yunus ... [et al.] ijelhe Mohamed Yunus, Noor Azlina Ibrahim, Norzawani Zakaria, Ibhrahim Zainuddin, Ahmad Zuhairi Mohd Salleh, Mohammad Zaim Abd Rahim, Nur Najjah Computer network resources. Internet in education. Web-based instruction Higher Education This study reviewed the effects of a developing MOOC platform for Customer Service Principles course in higher education. Essentially, the Customer Service Principles course is designed to give knowledge and exposure about the fundamental of customer service and discover how to deliver customer service efficiently across various sectors. The development of a MOOC platform is believed to be an interactive learning method to attract and motivate students to clearly understand and to apply this course effectively. The originality of this study is the review of the MOOC platform as an interactive learning method specifically for Customer Service Principles course, something that has been unobserved by previous scholars. This study will contribute to the body of knowledge on the effect of the MOOC platform and to improve the learning activities for higher education institution. UiTM Press 2024-03 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/62215/2/62215.pdf Teaching customer service principles using the massive open online course (MOOCs) platform / Noor Azlina Mohamed Yunus ... [et al.]. (2024) International Journal of e-Learning and Higher Education (IJELHE) <https://ir.uitm.edu.my/view/publication/International_Journal_of_e-Learning_and_Higher_Education_=28IJELHE=29/>, 19 (2): 26. pp. 433-448. ISSN 2229-8223
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Computer network resources. Internet in education. Web-based instruction
Higher Education
spellingShingle Computer network resources. Internet in education. Web-based instruction
Higher Education
Mohamed Yunus, Noor Azlina
Ibrahim, Norzawani
Zakaria, Ibhrahim
Zainuddin, Ahmad Zuhairi
Mohd Salleh, Mohammad Zaim
Abd Rahim, Nur Najjah
Teaching customer service principles using the massive open online course (MOOCs) platform / Noor Azlina Mohamed Yunus ... [et al.]
description This study reviewed the effects of a developing MOOC platform for Customer Service Principles course in higher education. Essentially, the Customer Service Principles course is designed to give knowledge and exposure about the fundamental of customer service and discover how to deliver customer service efficiently across various sectors. The development of a MOOC platform is believed to be an interactive learning method to attract and motivate students to clearly understand and to apply this course effectively. The originality of this study is the review of the MOOC platform as an interactive learning method specifically for Customer Service Principles course, something that has been unobserved by previous scholars. This study will contribute to the body of knowledge on the effect of the MOOC platform and to improve the learning activities for higher education institution.
format Article
author Mohamed Yunus, Noor Azlina
Ibrahim, Norzawani
Zakaria, Ibhrahim
Zainuddin, Ahmad Zuhairi
Mohd Salleh, Mohammad Zaim
Abd Rahim, Nur Najjah
author_facet Mohamed Yunus, Noor Azlina
Ibrahim, Norzawani
Zakaria, Ibhrahim
Zainuddin, Ahmad Zuhairi
Mohd Salleh, Mohammad Zaim
Abd Rahim, Nur Najjah
author_sort Mohamed Yunus, Noor Azlina
title Teaching customer service principles using the massive open online course (MOOCs) platform / Noor Azlina Mohamed Yunus ... [et al.]
title_short Teaching customer service principles using the massive open online course (MOOCs) platform / Noor Azlina Mohamed Yunus ... [et al.]
title_full Teaching customer service principles using the massive open online course (MOOCs) platform / Noor Azlina Mohamed Yunus ... [et al.]
title_fullStr Teaching customer service principles using the massive open online course (MOOCs) platform / Noor Azlina Mohamed Yunus ... [et al.]
title_full_unstemmed Teaching customer service principles using the massive open online course (MOOCs) platform / Noor Azlina Mohamed Yunus ... [et al.]
title_sort teaching customer service principles using the massive open online course (moocs) platform / noor azlina mohamed yunus ... [et al.]
publisher UiTM Press
publishDate 2024
url https://ir.uitm.edu.my/id/eprint/62215/2/62215.pdf
https://ir.uitm.edu.my/id/eprint/62215/
_version_ 1800100690308104192
score 13.211869

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