Effectiveness of interpretation tool influencing the visitor outcome during visited Zoo Melaka / Louisana Balai, Vorinica Gupi Johnny and Nor Atiqah Farha Mohd Rozie

Since the early 1990s zoos have been in a state of transformation, shifting their strategic focus from recreation and entertainment to conservation-based education in response to changing community attitudes and values. Knowledge has been viewed as an important outcome when visiting zoo. Zoo may imp...

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Bibliographic Details
Main Authors: Balai, Louisana, Johnny, Vorinica Gupi, Mohd Rozie, Nor Atiqah Farha
Format: Student Project
Language:English
Published: 2015
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/61213/1/61213.pdf
https://ir.uitm.edu.my/id/eprint/61213/
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