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Effectiveness of interpretation tool influencing the visitor outcome during visited Zoo Melaka / Louisana Balai, Vorinica Gupi Johnny and Nor Atiqah Farha Mohd Rozie

Since the early 1990s zoos have been in a state of transformation, shifting their strategic focus from recreation and entertainment to conservation-based education in response to changing community attitudes and values. Knowledge has been viewed as an important outcome when visiting zoo. Zoo may imp...

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Main Authors: Balai, Louisana, Johnny, Vorinica Gupi, Mohd Rozie, Nor Atiqah Farha
Format: Student Project
Language:English
Published: 2015
Subjects:
Travel and the state. Tourism
GV Recreation. Leisure
Online Access:https://ir.uitm.edu.my/id/eprint/61213/1/61213.pdf
https://ir.uitm.edu.my/id/eprint/61213/
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spelling my.uitm.ir.612132022-07-12T03:51:07Z https://ir.uitm.edu.my/id/eprint/61213/ Effectiveness of interpretation tool influencing the visitor outcome during visited Zoo Melaka / Louisana Balai, Vorinica Gupi Johnny and Nor Atiqah Farha Mohd Rozie Balai, Louisana Johnny, Vorinica Gupi Mohd Rozie, Nor Atiqah Farha Travel and the state. Tourism GV Recreation. Leisure Since the early 1990s zoos have been in a state of transformation, shifting their strategic focus from recreation and entertainment to conservation-based education in response to changing community attitudes and values. Knowledge has been viewed as an important outcome when visiting zoo. Zoo may improve their interpretation tool quality to gain visitors knowledge and outcome during visiting zoo. This shifting has been argued to elicit a crisis of identify for zoos as demand of revenue raising are at times seen to conflict with conservation initiatives. While it is not universally accepted that the foremost role of zoos as perceived by zoo management is conserved based (carr & cohen,2011), many zoos offer educational programmes designed to challenge and charge the attitudes and behaviours of visitor (smith, weiler, & ham, 2011). 2015 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/61213/1/61213.pdf Effectiveness of interpretation tool influencing the visitor outcome during visited Zoo Melaka / Louisana Balai, Vorinica Gupi Johnny and Nor Atiqah Farha Mohd Rozie. (2015) [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Travel and the state. Tourism
GV Recreation. Leisure
spellingShingle Travel and the state. Tourism
GV Recreation. Leisure
Balai, Louisana
Johnny, Vorinica Gupi
Mohd Rozie, Nor Atiqah Farha
Effectiveness of interpretation tool influencing the visitor outcome during visited Zoo Melaka / Louisana Balai, Vorinica Gupi Johnny and Nor Atiqah Farha Mohd Rozie
description Since the early 1990s zoos have been in a state of transformation, shifting their strategic focus from recreation and entertainment to conservation-based education in response to changing community attitudes and values. Knowledge has been viewed as an important outcome when visiting zoo. Zoo may improve their interpretation tool quality to gain visitors knowledge and outcome during visiting zoo. This shifting has been argued to elicit a crisis of identify for zoos as demand of revenue raising are at times seen to conflict with conservation initiatives. While it is not universally accepted that the foremost role of zoos as perceived by zoo management is conserved based (carr & cohen,2011), many zoos offer educational programmes designed to challenge and charge the attitudes and behaviours of visitor (smith, weiler, & ham, 2011).
format Student Project
author Balai, Louisana
Johnny, Vorinica Gupi
Mohd Rozie, Nor Atiqah Farha
author_facet Balai, Louisana
Johnny, Vorinica Gupi
Mohd Rozie, Nor Atiqah Farha
author_sort Balai, Louisana
title Effectiveness of interpretation tool influencing the visitor outcome during visited Zoo Melaka / Louisana Balai, Vorinica Gupi Johnny and Nor Atiqah Farha Mohd Rozie
title_short Effectiveness of interpretation tool influencing the visitor outcome during visited Zoo Melaka / Louisana Balai, Vorinica Gupi Johnny and Nor Atiqah Farha Mohd Rozie
title_full Effectiveness of interpretation tool influencing the visitor outcome during visited Zoo Melaka / Louisana Balai, Vorinica Gupi Johnny and Nor Atiqah Farha Mohd Rozie
title_fullStr Effectiveness of interpretation tool influencing the visitor outcome during visited Zoo Melaka / Louisana Balai, Vorinica Gupi Johnny and Nor Atiqah Farha Mohd Rozie
title_full_unstemmed Effectiveness of interpretation tool influencing the visitor outcome during visited Zoo Melaka / Louisana Balai, Vorinica Gupi Johnny and Nor Atiqah Farha Mohd Rozie
title_sort effectiveness of interpretation tool influencing the visitor outcome during visited zoo melaka / louisana balai, vorinica gupi johnny and nor atiqah farha mohd rozie
publishDate 2015
url https://ir.uitm.edu.my/id/eprint/61213/1/61213.pdf
https://ir.uitm.edu.my/id/eprint/61213/
_version_ 1738513956940546048
score 13.211869

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