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The relationship between the 4ps marketing mix of Melaka duck tour towards domestic tourist satisfaction / Nur Aini Mohamed Nasir, Siti Naquyah Ramli and Wan Nur Asyikin Wan Azmi

Customer satisfaction is one of the most important aspect in delivery the services towards the customers. The study focuses on the most attributes marketing mix towards the tourist's satisfactions. This aim of this study is to determine the most attributes marketing mix and the customer satisfa...

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Main Authors: Mohamed Nasir, Nur Aini, Ramli, Siti Naquyah, Wan Azmi, Wan Nur Asyikin
Format: Student Project
Language:English
Published: 2015
Subjects:
Travel and the state. Tourism
Melaka
Marketing research. Marketing research companies. Sales forecasting
Consumer satisfaction
Online Access:https://ir.uitm.edu.my/id/eprint/60678/1/60678.pdf
https://ir.uitm.edu.my/id/eprint/60678/
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spelling my.uitm.ir.606782022-06-30T02:24:23Z https://ir.uitm.edu.my/id/eprint/60678/ The relationship between the 4ps marketing mix of Melaka duck tour towards domestic tourist satisfaction / Nur Aini Mohamed Nasir, Siti Naquyah Ramli and Wan Nur Asyikin Wan Azmi Mohamed Nasir, Nur Aini Ramli, Siti Naquyah Wan Azmi, Wan Nur Asyikin Travel and the state. Tourism Melaka Marketing research. Marketing research companies. Sales forecasting Consumer satisfaction Customer satisfaction is one of the most important aspect in delivery the services towards the customers. The study focuses on the most attributes marketing mix towards the tourist's satisfactions. This aim of this study is to determine the most attributes marketing mix and the customer satisfactions towards the Melaka Duck Tours products and services. This study has two research questions to be answered. Furthermore, to analyze the data, the researcher used the SPSS software version 21. In additions, according to the results, the most attributes ofmarketing mix is product (0.950), followed by place (0.939), price (0.930) and promotion (0.905). The researcher has distributed 200 sets of questionnaires, but only 195 sets are returned and only 190 questionnaires are completely answered. The researcher also includes recommendations for future research, which can be very beneficial to Melaka Duck Tours. 2015 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/60678/1/60678.pdf The relationship between the 4ps marketing mix of Melaka duck tour towards domestic tourist satisfaction / Nur Aini Mohamed Nasir, Siti Naquyah Ramli and Wan Nur Asyikin Wan Azmi. (2015) [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Travel and the state. Tourism
Melaka
Marketing research. Marketing research companies. Sales forecasting
Consumer satisfaction
spellingShingle Travel and the state. Tourism
Melaka
Marketing research. Marketing research companies. Sales forecasting
Consumer satisfaction
Mohamed Nasir, Nur Aini
Ramli, Siti Naquyah
Wan Azmi, Wan Nur Asyikin
The relationship between the 4ps marketing mix of Melaka duck tour towards domestic tourist satisfaction / Nur Aini Mohamed Nasir, Siti Naquyah Ramli and Wan Nur Asyikin Wan Azmi
description Customer satisfaction is one of the most important aspect in delivery the services towards the customers. The study focuses on the most attributes marketing mix towards the tourist's satisfactions. This aim of this study is to determine the most attributes marketing mix and the customer satisfactions towards the Melaka Duck Tours products and services. This study has two research questions to be answered. Furthermore, to analyze the data, the researcher used the SPSS software version 21. In additions, according to the results, the most attributes ofmarketing mix is product (0.950), followed by place (0.939), price (0.930) and promotion (0.905). The researcher has distributed 200 sets of questionnaires, but only 195 sets are returned and only 190 questionnaires are completely answered. The researcher also includes recommendations for future research, which can be very beneficial to Melaka Duck Tours.
format Student Project
author Mohamed Nasir, Nur Aini
Ramli, Siti Naquyah
Wan Azmi, Wan Nur Asyikin
author_facet Mohamed Nasir, Nur Aini
Ramli, Siti Naquyah
Wan Azmi, Wan Nur Asyikin
author_sort Mohamed Nasir, Nur Aini
title The relationship between the 4ps marketing mix of Melaka duck tour towards domestic tourist satisfaction / Nur Aini Mohamed Nasir, Siti Naquyah Ramli and Wan Nur Asyikin Wan Azmi
title_short The relationship between the 4ps marketing mix of Melaka duck tour towards domestic tourist satisfaction / Nur Aini Mohamed Nasir, Siti Naquyah Ramli and Wan Nur Asyikin Wan Azmi
title_full The relationship between the 4ps marketing mix of Melaka duck tour towards domestic tourist satisfaction / Nur Aini Mohamed Nasir, Siti Naquyah Ramli and Wan Nur Asyikin Wan Azmi
title_fullStr The relationship between the 4ps marketing mix of Melaka duck tour towards domestic tourist satisfaction / Nur Aini Mohamed Nasir, Siti Naquyah Ramli and Wan Nur Asyikin Wan Azmi
title_full_unstemmed The relationship between the 4ps marketing mix of Melaka duck tour towards domestic tourist satisfaction / Nur Aini Mohamed Nasir, Siti Naquyah Ramli and Wan Nur Asyikin Wan Azmi
title_sort relationship between the 4ps marketing mix of melaka duck tour towards domestic tourist satisfaction / nur aini mohamed nasir, siti naquyah ramli and wan nur asyikin wan azmi
publishDate 2015
url https://ir.uitm.edu.my/id/eprint/60678/1/60678.pdf
https://ir.uitm.edu.my/id/eprint/60678/
_version_ 1738513949968564224
score 13.211869

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