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The factors that influence visitor’s purchasing decision tour packages to Pulau Payar Marine Park, Kedah / Nuraini Mardiah Mohamed Nasir, Nur Izzati Alias and Siti Nor Farhana Mohd Said

This study is designed to identify the factors influence visitor’s purchasing tour packages to Pulau Payar Marine Park (PPMP). Services and price are the independent variables. The dependent variable is visitor purchase decision. The objectives of the study are to identify the most factor influence...

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Main Authors: Mohamed Nasir, Nuraini Mardiah, Alias, Nur Izzati, Mohd Said, Siti Nor Farhana
Format: Student Project
Language:English
Published: 2015
Subjects:
Travel and state. Tourism
Decision making
Purchasing. Selling. Sales personnel. Sales executives
Social influence. Social pressure
Online Access:https://ir.uitm.edu.my/id/eprint/60586/1/60586.pdf
https://ir.uitm.edu.my/id/eprint/60586/
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spelling my.uitm.ir.605862022-06-29T04:30:42Z https://ir.uitm.edu.my/id/eprint/60586/ The factors that influence visitor’s purchasing decision tour packages to Pulau Payar Marine Park, Kedah / Nuraini Mardiah Mohamed Nasir, Nur Izzati Alias and Siti Nor Farhana Mohd Said Mohamed Nasir, Nuraini Mardiah Alias, Nur Izzati Mohd Said, Siti Nor Farhana Travel and state. Tourism Decision making Purchasing. Selling. Sales personnel. Sales executives Social influence. Social pressure This study is designed to identify the factors influence visitor’s purchasing tour packages to Pulau Payar Marine Park (PPMP). Services and price are the independent variables. The dependent variable is visitor purchase decision. The objectives of the study are to identify the most factor influence visitor’s purchase decision tour packages and to identify the relationship between visitor’s motivation and the factors influences visitor purchase decision. The data set in this study are collected from the visitors using tour packages in PPMP through questionnaires. A number of 108 respondents in that area had become the sample in this study by answering the questionnaires that randomly distributed. 2015 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/60586/1/60586.pdf The factors that influence visitor’s purchasing decision tour packages to Pulau Payar Marine Park, Kedah / Nuraini Mardiah Mohamed Nasir, Nur Izzati Alias and Siti Nor Farhana Mohd Said. (2015) [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Travel and state. Tourism
Decision making
Purchasing. Selling. Sales personnel. Sales executives
Social influence. Social pressure
spellingShingle Travel and state. Tourism
Decision making
Purchasing. Selling. Sales personnel. Sales executives
Social influence. Social pressure
Mohamed Nasir, Nuraini Mardiah
Alias, Nur Izzati
Mohd Said, Siti Nor Farhana
The factors that influence visitor’s purchasing decision tour packages to Pulau Payar Marine Park, Kedah / Nuraini Mardiah Mohamed Nasir, Nur Izzati Alias and Siti Nor Farhana Mohd Said
description This study is designed to identify the factors influence visitor’s purchasing tour packages to Pulau Payar Marine Park (PPMP). Services and price are the independent variables. The dependent variable is visitor purchase decision. The objectives of the study are to identify the most factor influence visitor’s purchase decision tour packages and to identify the relationship between visitor’s motivation and the factors influences visitor purchase decision. The data set in this study are collected from the visitors using tour packages in PPMP through questionnaires. A number of 108 respondents in that area had become the sample in this study by answering the questionnaires that randomly distributed.
format Student Project
author Mohamed Nasir, Nuraini Mardiah
Alias, Nur Izzati
Mohd Said, Siti Nor Farhana
author_facet Mohamed Nasir, Nuraini Mardiah
Alias, Nur Izzati
Mohd Said, Siti Nor Farhana
author_sort Mohamed Nasir, Nuraini Mardiah
title The factors that influence visitor’s purchasing decision tour packages to Pulau Payar Marine Park, Kedah / Nuraini Mardiah Mohamed Nasir, Nur Izzati Alias and Siti Nor Farhana Mohd Said
title_short The factors that influence visitor’s purchasing decision tour packages to Pulau Payar Marine Park, Kedah / Nuraini Mardiah Mohamed Nasir, Nur Izzati Alias and Siti Nor Farhana Mohd Said
title_full The factors that influence visitor’s purchasing decision tour packages to Pulau Payar Marine Park, Kedah / Nuraini Mardiah Mohamed Nasir, Nur Izzati Alias and Siti Nor Farhana Mohd Said
title_fullStr The factors that influence visitor’s purchasing decision tour packages to Pulau Payar Marine Park, Kedah / Nuraini Mardiah Mohamed Nasir, Nur Izzati Alias and Siti Nor Farhana Mohd Said
title_full_unstemmed The factors that influence visitor’s purchasing decision tour packages to Pulau Payar Marine Park, Kedah / Nuraini Mardiah Mohamed Nasir, Nur Izzati Alias and Siti Nor Farhana Mohd Said
title_sort factors that influence visitor’s purchasing decision tour packages to pulau payar marine park, kedah / nuraini mardiah mohamed nasir, nur izzati alias and siti nor farhana mohd said
publishDate 2015
url https://ir.uitm.edu.my/id/eprint/60586/1/60586.pdf
https://ir.uitm.edu.my/id/eprint/60586/
_version_ 1738513948757458944
score 13.211869

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