The factors that influence visitor’s purchasing decision tour packages to Pulau Payar Marine Park, Kedah / Nuraini Mardiah Mohamed Nasir, Nur Izzati Alias and Siti Nor Farhana Mohd Said
This study is designed to identify the factors influence visitor’s purchasing tour packages to Pulau Payar Marine Park (PPMP). Services and price are the independent variables. The dependent variable is visitor purchase decision. The objectives of the study are to identify the most factor influence...
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| Main Authors: | , , |
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| Format: | Student Project |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/60586/1/60586.pdf https://ir.uitm.edu.my/id/eprint/60586/ |
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