The study on the profile of market niche of Penang Golf Resort Berhad in meeting customer needs / Maziharita Mohamood
Study encompass the profile of market niche of Penang Golf Resort (PGR) in serving and meeting customer needs. Market niche will be overview based on factors known as four Ps consist of product, price, place and promotion. The criteria of market niche include the service benefits offered, reasonable...
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| Format: | Student Project |
| Language: | English |
| Published: |
1999
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| Online Access: | https://ir.uitm.edu.my/id/eprint/59501/1/59501.pdf https://ir.uitm.edu.my/id/eprint/59501/ |
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