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The study on the profile of market niche of Penang Golf Resort Berhad in meeting customer needs / Maziharita Mohamood

Study encompass the profile of market niche of Penang Golf Resort (PGR) in serving and meeting customer needs. Market niche will be overview based on factors known as four Ps consist of product, price, place and promotion. The criteria of market niche include the service benefits offered, reasonable...

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Bibliographic Details
Main Author: Mohamood, Maziharita
Format: Student Project
Language:English
Published: 1999
Subjects:
Labor. Work. Working class
Theory. Method. Relation to other subjects. Performance
Marketing
Market segmentation. Target marketing
Marketing research. Marketing research companies. Sales forecasting
Online Access:https://ir.uitm.edu.my/id/eprint/59501/1/59501.pdf
https://ir.uitm.edu.my/id/eprint/59501/
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spelling my.uitm.ir.595012022-05-12T07:44:56Z https://ir.uitm.edu.my/id/eprint/59501/ The study on the profile of market niche of Penang Golf Resort Berhad in meeting customer needs / Maziharita Mohamood Mohamood, Maziharita Labor. Work. Working class Theory. Method. Relation to other subjects. Performance Marketing Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting Study encompass the profile of market niche of Penang Golf Resort (PGR) in serving and meeting customer needs. Market niche will be overview based on factors known as four Ps consist of product, price, place and promotion. The criteria of market niche include the service benefits offered, reasonable price, service facilities, service factory location and promotion. Both criteria are the factors that influence customers in making decision to go to PGR. The factors will be analyzed based on their importance and relation to the level of company performance. The focused respondents of the study were the existing members and potential buyers. The main reason was to gather information regarding the most important factors or attractions of PGR. Hence, there has not been any market research to study on the market niche of the company. Typically, this study will provide an ideas and sources of information toward developing a comprehensive and effective marketing strategies in facing with the future challenges of leisure and tourism industry. 1999-10 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/59501/1/59501.pdf (1999) The study on the profile of market niche of Penang Golf Resort Berhad in meeting customer needs / Maziharita Mohamood. [Student Project] (Submitted)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Labor. Work. Working class
Theory. Method. Relation to other subjects. Performance
Marketing
Market segmentation. Target marketing
Marketing research. Marketing research companies. Sales forecasting
spellingShingle Labor. Work. Working class
Theory. Method. Relation to other subjects. Performance
Marketing
Market segmentation. Target marketing
Marketing research. Marketing research companies. Sales forecasting
Mohamood, Maziharita
The study on the profile of market niche of Penang Golf Resort Berhad in meeting customer needs / Maziharita Mohamood
description Study encompass the profile of market niche of Penang Golf Resort (PGR) in serving and meeting customer needs. Market niche will be overview based on factors known as four Ps consist of product, price, place and promotion. The criteria of market niche include the service benefits offered, reasonable price, service facilities, service factory location and promotion. Both criteria are the factors that influence customers in making decision to go to PGR. The factors will be analyzed based on their importance and relation to the level of company performance. The focused respondents of the study were the existing members and potential buyers. The main reason was to gather information regarding the most important factors or attractions of PGR. Hence, there has not been any market research to study on the market niche of the company. Typically, this study will provide an ideas and sources of information toward developing a comprehensive and effective marketing strategies in facing with the future challenges of leisure and tourism industry.
format Student Project
author Mohamood, Maziharita
author_facet Mohamood, Maziharita
author_sort Mohamood, Maziharita
title The study on the profile of market niche of Penang Golf Resort Berhad in meeting customer needs / Maziharita Mohamood
title_short The study on the profile of market niche of Penang Golf Resort Berhad in meeting customer needs / Maziharita Mohamood
title_full The study on the profile of market niche of Penang Golf Resort Berhad in meeting customer needs / Maziharita Mohamood
title_fullStr The study on the profile of market niche of Penang Golf Resort Berhad in meeting customer needs / Maziharita Mohamood
title_full_unstemmed The study on the profile of market niche of Penang Golf Resort Berhad in meeting customer needs / Maziharita Mohamood
title_sort study on the profile of market niche of penang golf resort berhad in meeting customer needs / maziharita mohamood
publishDate 1999
url https://ir.uitm.edu.my/id/eprint/59501/1/59501.pdf
https://ir.uitm.edu.my/id/eprint/59501/
_version_ 1732948400267067392
score 13.211869

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