Exploring inferences in netvertising on display netvertisements / Aizimah Abu Samah
This research explores a study of display netvertising pragmatically, examining on relevant inferences for overt and covert forms of inferential communication based on recognised intentions. The theoretical basis for this research was adopted from the Griceian (1975, 1978) and the Relevance theory (...
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| Format: | Research Reports |
| Language: | English |
| Published: |
2009
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/57821/1/57821.pdf https://ir.uitm.edu.my/id/eprint/57821/ |
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