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Exploring inferences in netvertising on display netvertisements / Aizimah Abu Samah

This research explores a study of display netvertising pragmatically, examining on relevant inferences for overt and covert forms of inferential communication based on recognised intentions. The theoretical basis for this research was adopted from the Griceian (1975, 1978) and the Relevance theory (...

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Main Author: Abu Samah, Aizimah
Format: Research Reports
Language:English
Published: 2009
Subjects:
H Social Sciences (General)
HD Industries. Land use. Labor
Research
Online Access:https://ir.uitm.edu.my/id/eprint/57821/1/57821.pdf
https://ir.uitm.edu.my/id/eprint/57821/
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spelling my.uitm.ir.578212022-05-13T15:14:19Z https://ir.uitm.edu.my/id/eprint/57821/ Exploring inferences in netvertising on display netvertisements / Aizimah Abu Samah Abu Samah, Aizimah H Social Sciences (General) HD Industries. Land use. Labor Research This research explores a study of display netvertising pragmatically, examining on relevant inferences for overt and covert forms of inferential communication based on recognised intentions. The theoretical basis for this research was adopted from the Griceian (1975, 1978) and the Relevance theory (1995). The research questions were divided into preliminaries and post analysis stages to support the objectives. The samples of 10 netvertisements included web banners, buttons, content modules, rectangles, and skyscrapers in which the inference-types were found and thus, divided into conventional, and non-conventional, i.e. silent and flouting. 2009-04 Research Reports NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/57821/1/57821.pdf (2009) Exploring inferences in netvertising on display netvertisements / Aizimah Abu Samah. [Research Reports]
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic H Social Sciences (General)
HD Industries. Land use. Labor
Research
spellingShingle H Social Sciences (General)
HD Industries. Land use. Labor
Research
Abu Samah, Aizimah
Exploring inferences in netvertising on display netvertisements / Aizimah Abu Samah
description This research explores a study of display netvertising pragmatically, examining on relevant inferences for overt and covert forms of inferential communication based on recognised intentions. The theoretical basis for this research was adopted from the Griceian (1975, 1978) and the Relevance theory (1995). The research questions were divided into preliminaries and post analysis stages to support the objectives. The samples of 10 netvertisements included web banners, buttons, content modules, rectangles, and skyscrapers in which the inference-types were found and thus, divided into conventional, and non-conventional, i.e. silent and flouting.
format Research Reports
author Abu Samah, Aizimah
author_facet Abu Samah, Aizimah
author_sort Abu Samah, Aizimah
title Exploring inferences in netvertising on display netvertisements / Aizimah Abu Samah
title_short Exploring inferences in netvertising on display netvertisements / Aizimah Abu Samah
title_full Exploring inferences in netvertising on display netvertisements / Aizimah Abu Samah
title_fullStr Exploring inferences in netvertising on display netvertisements / Aizimah Abu Samah
title_full_unstemmed Exploring inferences in netvertising on display netvertisements / Aizimah Abu Samah
title_sort exploring inferences in netvertising on display netvertisements / aizimah abu samah
publishDate 2009
url https://ir.uitm.edu.my/id/eprint/57821/1/57821.pdf
https://ir.uitm.edu.my/id/eprint/57821/
_version_ 1732948348400304128
score 13.211869

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