The future role of intermediaries: a study on Malaysian travel agencies / Mohd. Mokhtar Mohd. Ghani … [et.al.]
This paper reports an investigation of the Malaysian conventional travel agencies in facing the reality growth of Internet and e-business technology. Realizing the threats of “disintermediation", this study explores the awareness level of the agencies in perceiving their role as middlemen in a...
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| Main Authors: | , , |
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| Format: | Research Reports |
| Language: | English |
| Published: |
2007
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/57814/1/57814.pdf https://ir.uitm.edu.my/id/eprint/57814/ |
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