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The future role of intermediaries: a study on Malaysian travel agencies / Mohd. Mokhtar Mohd. Ghani … [et.al.]

This paper reports an investigation of the Malaysian conventional travel agencies in facing the reality growth of Internet and e-business technology. Realizing the threats of “disintermediation", this study explores the awareness level of the agencies in perceiving their role as middlemen in a...

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Main Authors: Mohd. Ghani, Mohd. Mokhtar, Raja Abdul, Raja Mazhatul Yasmin Suraya, Muzaffar Shah, Malek
Format: Research Reports
Language:English
Published: 2007
Subjects:
Marketing
Research
Online Access:https://ir.uitm.edu.my/id/eprint/57814/1/57814.pdf
https://ir.uitm.edu.my/id/eprint/57814/
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spelling my.uitm.ir.578142022-05-13T08:47:17Z https://ir.uitm.edu.my/id/eprint/57814/ The future role of intermediaries: a study on Malaysian travel agencies / Mohd. Mokhtar Mohd. Ghani … [et.al.] Mohd. Ghani, Mohd. Mokhtar Raja Abdul, Raja Mazhatul Yasmin Suraya Muzaffar Shah, Malek Marketing Research This paper reports an investigation of the Malaysian conventional travel agencies in facing the reality growth of Internet and e-business technology. Realizing the threats of “disintermediation", this study explores the awareness level of the agencies in perceiving their role as middlemen in a digital marketplace. Based on 250 samples selected among the ticketing agencies in Malaysia, 124 of them have responded to the survey. The findings illustrate, despite the fact that Internet based e-business technology adoption is still at limited stage, the perception level of the technology usage remain positive in enhancing their business performance. To be totally eliminated by the technology is not their main concern. Their role is seen as a main contributor towards the growth of the Malaysian travel industry and hence, e-business will continuously bring them an opportunity to evolve and innovate as an intermediary in the near future. 2007-05 Research Reports NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/57814/1/57814.pdf (2007) The future role of intermediaries: a study on Malaysian travel agencies / Mohd. Mokhtar Mohd. Ghani … [et.al.]. [Research Reports]
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Marketing
Research
spellingShingle Marketing
Research
Mohd. Ghani, Mohd. Mokhtar
Raja Abdul, Raja Mazhatul Yasmin Suraya
Muzaffar Shah, Malek
The future role of intermediaries: a study on Malaysian travel agencies / Mohd. Mokhtar Mohd. Ghani … [et.al.]
description This paper reports an investigation of the Malaysian conventional travel agencies in facing the reality growth of Internet and e-business technology. Realizing the threats of “disintermediation", this study explores the awareness level of the agencies in perceiving their role as middlemen in a digital marketplace. Based on 250 samples selected among the ticketing agencies in Malaysia, 124 of them have responded to the survey. The findings illustrate, despite the fact that Internet based e-business technology adoption is still at limited stage, the perception level of the technology usage remain positive in enhancing their business performance. To be totally eliminated by the technology is not their main concern. Their role is seen as a main contributor towards the growth of the Malaysian travel industry and hence, e-business will continuously bring them an opportunity to evolve and innovate as an intermediary in the near future.
format Research Reports
author Mohd. Ghani, Mohd. Mokhtar
Raja Abdul, Raja Mazhatul Yasmin Suraya
Muzaffar Shah, Malek
author_facet Mohd. Ghani, Mohd. Mokhtar
Raja Abdul, Raja Mazhatul Yasmin Suraya
Muzaffar Shah, Malek
author_sort Mohd. Ghani, Mohd. Mokhtar
title The future role of intermediaries: a study on Malaysian travel agencies / Mohd. Mokhtar Mohd. Ghani … [et.al.]
title_short The future role of intermediaries: a study on Malaysian travel agencies / Mohd. Mokhtar Mohd. Ghani … [et.al.]
title_full The future role of intermediaries: a study on Malaysian travel agencies / Mohd. Mokhtar Mohd. Ghani … [et.al.]
title_fullStr The future role of intermediaries: a study on Malaysian travel agencies / Mohd. Mokhtar Mohd. Ghani … [et.al.]
title_full_unstemmed The future role of intermediaries: a study on Malaysian travel agencies / Mohd. Mokhtar Mohd. Ghani … [et.al.]
title_sort future role of intermediaries: a study on malaysian travel agencies / mohd. mokhtar mohd. ghani … [et.al.]
publishDate 2007
url https://ir.uitm.edu.my/id/eprint/57814/1/57814.pdf
https://ir.uitm.edu.my/id/eprint/57814/
_version_ 1732948347870773248
score 13.211869

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