Staff View: Study on the key factor influencing customer 's loyalty to the Nike brand / Frederic Francis

Study on the key factor influencing customer 's loyalty to the Nike brand / Frederic Francis

The changing of business activities nowadays in the world has led the customers becoming more demand and knowledgeable from time to time towards the brand for the specific product. Therefore, this studies would help to the Nike Company can get a lot of information regarding the customers taste and p...

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Main Author:	Francis, Frederic
Format:	Student Project
Language:	English
Published:	2011
Subjects:	Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/57478/1/57478.pdf https://ir.uitm.edu.my/id/eprint/57478/
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id	my.uitm.ir.57478
record_format	eprints
spelling	my.uitm.ir.574782022-06-21T01:01:45Z https://ir.uitm.edu.my/id/eprint/57478/ Study on the key factor influencing customer 's loyalty to the Nike brand / Frederic Francis Francis, Frederic Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction The changing of business activities nowadays in the world has led the customers becoming more demand and knowledgeable from time to time towards the brand for the specific product. Therefore, this studies would help to the Nike Company can get a lot of information regarding the customers taste and preferences. This can help the company to produce profit through the Nike brand product by knowing the customer needs in the marketplace. This study will give benefit to the other Researchers by getting new information on the key factor influencing customer's loyalty to the Nike Brand. Besides that, it also can help the other Researchers to gain information by referring to this study. Other than that, this study will give the customer a better understanding on the Brand Loyalty Criteria that influencing them to be loyal to the Nike Brand. The study was conducted at Kota Kinabalu and Papar, Sabah only and for data collection, I have used 120 samples for the purpose of this study whereby 60 from males and 60 from females. There are many types of branded product in the market. Thus, there are many different purchasing decisions can be done by the customer for different brand of products. In this research I will perform a study on the "Key Factor Influencing Customer's Loyalty to the Nike Brand". 2011-12 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/57478/1/57478.pdf Study on the key factor influencing customer 's loyalty to the Nike brand / Frederic Francis. (2011) [Student Project] (Unpublished)
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction
spellingShingle	Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Francis, Frederic Study on the key factor influencing customer 's loyalty to the Nike brand / Frederic Francis
description	The changing of business activities nowadays in the world has led the customers becoming more demand and knowledgeable from time to time towards the brand for the specific product. Therefore, this studies would help to the Nike Company can get a lot of information regarding the customers taste and preferences. This can help the company to produce profit through the Nike brand product by knowing the customer needs in the marketplace. This study will give benefit to the other Researchers by getting new information on the key factor influencing customer's loyalty to the Nike Brand. Besides that, it also can help the other Researchers to gain information by referring to this study. Other than that, this study will give the customer a better understanding on the Brand Loyalty Criteria that influencing them to be loyal to the Nike Brand. The study was conducted at Kota Kinabalu and Papar, Sabah only and for data collection, I have used 120 samples for the purpose of this study whereby 60 from males and 60 from females. There are many types of branded product in the market. Thus, there are many different purchasing decisions can be done by the customer for different brand of products. In this research I will perform a study on the "Key Factor Influencing Customer's Loyalty to the Nike Brand".
format	Student Project
author	Francis, Frederic
author_facet	Francis, Frederic
author_sort	Francis, Frederic
title	Study on the key factor influencing customer 's loyalty to the Nike brand / Frederic Francis
title_short	Study on the key factor influencing customer 's loyalty to the Nike brand / Frederic Francis
title_full	Study on the key factor influencing customer 's loyalty to the Nike brand / Frederic Francis
title_fullStr	Study on the key factor influencing customer 's loyalty to the Nike brand / Frederic Francis
title_full_unstemmed	Study on the key factor influencing customer 's loyalty to the Nike brand / Frederic Francis
title_sort	study on the key factor influencing customer 's loyalty to the nike brand / frederic francis
publishDate	2011
url	https://ir.uitm.edu.my/id/eprint/57478/1/57478.pdf https://ir.uitm.edu.my/id/eprint/57478/
_version_	1736837249308295168
score	13.211869

Study on the key factor influencing customer 's loyalty to the Nike brand / Frederic Francis

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