Customers' purchase intention on Takaful in Johor Bahru / Nur Alwani Mohd Zainon
Purpose of this research is to determine the factors that affect the purchasing intention of Takaful by people who are living in Johor Bahru. There are several factors that can affect the customers' purchase intention on Takaful which were in terms of buying, which were price, quality, convenie...
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| Format: | Student Project |
| Language: | English |
| Published: |
2018
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| Online Access: | https://ir.uitm.edu.my/id/eprint/55174/1/55174.pdf https://ir.uitm.edu.my/id/eprint/55174/ |
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| Summary: | Purpose of this research is to determine the factors that affect the purchasing intention of Takaful by people who are living in Johor Bahru. There are several factors that can affect the customers' purchase intention on Takaful which were in terms of buying, which were price, quality, convenience and brand image. These elements were significant in order to increase customers' purchase intention. This research is also to identify the perspective of the respondents in Johor Bahru about which are the most influence factors that can affect customers' purchase decision. The researcher collected primary data by preparing questionnaires to 103 respondents. Then the data being analyzed by using SPSS method. |
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