Customers' purchase intention on Takaful in Johor Bahru / Nur Alwani Mohd Zainon

Purpose of this research is to determine the factors that affect the purchasing intention of Takaful by people who are living in Johor Bahru. There are several factors that can affect the customers' purchase intention on Takaful which were in terms of buying, which were price, quality, convenie...

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Bibliographic Details
Main Author: Mohd Zainon, Nur Alwani
Format: Student Project
Language:English
Published: 2018
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/55174/1/55174.pdf
https://ir.uitm.edu.my/id/eprint/55174/
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