A study on consumer buying behavioural intention toward branded product in Sungai Petani, Kedah / Siti Maznah Ab Rahman and Umi Nabila Sulaiman
In the earlier years, consumer shopping is based on money value, which shopping is about acquiring needed goods and service. However, nowadays shoppers buy this to reward themselves, to satisfy psychological needs or to make themselves feel good. Modern shoppers buy things to make a statement, to sh...
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| Main Authors: | , |
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| Format: | Student Project |
| Language: | English |
| Published: |
2018
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/54827/1/54827.pdf https://ir.uitm.edu.my/id/eprint/54827/ |
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