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A study on customer perception towards service quality provided by Takaful Malaysia Berhad Langkawi branch / Nurulhaida Din

This research examines the customer perception towards service quality provided by Takaful Malaysia Berhad especially Langkawi Branch. The study intends to look into the contrast between the customer perception of five SERVQUAL dimensions (assurance, empathy, reliability, responsiveness and tangibil...

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Bibliographic Details
Main Author: Din, Nurulhaida
Format: Student Project
Language:English
Published: 2004
Subjects:
Total quality management. Benchmarking
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Consumer satisfaction
Customer services. Customer relations
Online Access:https://ir.uitm.edu.my/id/eprint/54497/1/54497.pdf
https://ir.uitm.edu.my/id/eprint/54497/
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https://ir.uitm.edu.my/id/eprint/54497/1/54497.pdf
https://ir.uitm.edu.my/id/eprint/54497/

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