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Students’ satisfaction with the university cafeteria: structural relationships of food quality, staff, price fairness, and ambiance / Mui Ling Dyana Chang, Norazah Mohd Suki and Norbayah Mohd Suki

This study aims to investigate the relationship between the food quality, price fairness, staff, and ambiance of the university cafeteria with students’ satisfaction. To test the conceptual model and test the proposed hypotheses, a quantitative survey was performed via a structured self-administered...

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Main Authors: Chang, Mui Ling Dyana, Mohd Suki, Norazah, Mohd Suki, Norbayah
Format: Book Section
Language:English
Published: Division of Research and Industry Linkages , UiTM Melaka 2014
Subjects:
Consumer satisfaction
University and college physical facilities. Campus planning
Food service
Online Access:https://ir.uitm.edu.my/id/eprint/54381/1/54381.pdf
https://ir.uitm.edu.my/id/eprint/54381/
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spelling my.uitm.ir.543812022-02-07T07:57:34Z https://ir.uitm.edu.my/id/eprint/54381/ Students’ satisfaction with the university cafeteria: structural relationships of food quality, staff, price fairness, and ambiance / Mui Ling Dyana Chang, Norazah Mohd Suki and Norbayah Mohd Suki Chang, Mui Ling Dyana Mohd Suki, Norazah Mohd Suki, Norbayah Consumer satisfaction University and college physical facilities. Campus planning Food service This study aims to investigate the relationship between the food quality, price fairness, staff, and ambiance of the university cafeteria with students’ satisfaction. To test the conceptual model and test the proposed hypotheses, a quantitative survey was performed via a structured self-administered questionnaire among 78 undergraduates from Universiti Teknologi MARA (UiTM), Sabah campus, Malaysia, utilizing convenience-sampling method. Data was analyzed using Structural Equation Modeling (SEM) technique via AMOS 21.0 computer program with maximum likelihood estimation. The empirical results provided strong support that students’ satisfaction with the university cafeteria is very much influenced by food quality, followed by staff and ambiance, respectively. Implications of the study from managerial and theoretical perspectives together with directions for future research are also discussed. The findings of this study may help the university cafeteria to improve service quality and raise students’ satisfaction. Division of Research and Industry Linkages , UiTM Melaka 2014 Book Section PeerReviewed text en https://ir.uitm.edu.my/id/eprint/54381/1/54381.pdf ID54381 Chang, Mui Ling Dyana and Mohd Suki, Norazah and Mohd Suki, Norbayah (2014) Students’ satisfaction with the university cafeteria: structural relationships of food quality, staff, price fairness, and ambiance / Mui Ling Dyana Chang, Norazah Mohd Suki and Norbayah Mohd Suki. In: International Conference on Islamic Business, Art, Culture & Communication (ICIBACC 2014). Division of Research and Industry Linkages , UiTM Melaka, Alor Gajah, p. 30.
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Consumer satisfaction
University and college physical facilities. Campus planning
Food service
spellingShingle Consumer satisfaction
University and college physical facilities. Campus planning
Food service
Chang, Mui Ling Dyana
Mohd Suki, Norazah
Mohd Suki, Norbayah
Students’ satisfaction with the university cafeteria: structural relationships of food quality, staff, price fairness, and ambiance / Mui Ling Dyana Chang, Norazah Mohd Suki and Norbayah Mohd Suki
description This study aims to investigate the relationship between the food quality, price fairness, staff, and ambiance of the university cafeteria with students’ satisfaction. To test the conceptual model and test the proposed hypotheses, a quantitative survey was performed via a structured self-administered questionnaire among 78 undergraduates from Universiti Teknologi MARA (UiTM), Sabah campus, Malaysia, utilizing convenience-sampling method. Data was analyzed using Structural Equation Modeling (SEM) technique via AMOS 21.0 computer program with maximum likelihood estimation. The empirical results provided strong support that students’ satisfaction with the university cafeteria is very much influenced by food quality, followed by staff and ambiance, respectively. Implications of the study from managerial and theoretical perspectives together with directions for future research are also discussed. The findings of this study may help the university cafeteria to improve service quality and raise students’ satisfaction.
format Book Section
author Chang, Mui Ling Dyana
Mohd Suki, Norazah
Mohd Suki, Norbayah
author_facet Chang, Mui Ling Dyana
Mohd Suki, Norazah
Mohd Suki, Norbayah
author_sort Chang, Mui Ling Dyana
title Students’ satisfaction with the university cafeteria: structural relationships of food quality, staff, price fairness, and ambiance / Mui Ling Dyana Chang, Norazah Mohd Suki and Norbayah Mohd Suki
title_short Students’ satisfaction with the university cafeteria: structural relationships of food quality, staff, price fairness, and ambiance / Mui Ling Dyana Chang, Norazah Mohd Suki and Norbayah Mohd Suki
title_full Students’ satisfaction with the university cafeteria: structural relationships of food quality, staff, price fairness, and ambiance / Mui Ling Dyana Chang, Norazah Mohd Suki and Norbayah Mohd Suki
title_fullStr Students’ satisfaction with the university cafeteria: structural relationships of food quality, staff, price fairness, and ambiance / Mui Ling Dyana Chang, Norazah Mohd Suki and Norbayah Mohd Suki
title_full_unstemmed Students’ satisfaction with the university cafeteria: structural relationships of food quality, staff, price fairness, and ambiance / Mui Ling Dyana Chang, Norazah Mohd Suki and Norbayah Mohd Suki
title_sort students’ satisfaction with the university cafeteria: structural relationships of food quality, staff, price fairness, and ambiance / mui ling dyana chang, norazah mohd suki and norbayah mohd suki
publisher Division of Research and Industry Linkages , UiTM Melaka
publishDate 2014
url https://ir.uitm.edu.my/id/eprint/54381/1/54381.pdf
https://ir.uitm.edu.my/id/eprint/54381/
_version_ 1724611815143374848
score 13.211869

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