Brand awareness of higher education institutions: a case study at UTHM Pagoh Campus / Siti Nur Amira Jaafar
1.0 Introduction 1.1 Background of the company Universiti Tun Hussein Onn Malaysia was formerly known as Pusat Latihan Staf Politeknik (PLSP) which was established on September 16, 1993. The core business of PLSP then was to train and produce polytechnics academic staff to become knowledgeable and...
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| Format: | Monograph |
| Language: | English |
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Bachelor of Business Administrations (Hons) Marketing
2018
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| Online Access: | https://ir.uitm.edu.my/id/eprint/53133/1/53133.pdf https://ir.uitm.edu.my/id/eprint/53133/ |
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