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Brand awareness of higher education institutions: a case study at UTHM Pagoh Campus / Siti Nur Amira Jaafar

1.0 Introduction 1.1 Background of the company Universiti Tun Hussein Onn Malaysia was formerly known as Pusat Latihan Staf Politeknik (PLSP) which was established on September 16, 1993. The core business of PLSP then was to train and produce polytechnics academic staff to become knowledgeable and...

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Main Author: Jaafar, Siti Nur Amira
Format: Monograph
Language:English
Published: Bachelor of Business Administrations (Hons) Marketing 2018
Subjects:
Branding (Marketing)
Consumer satisfaction
Advertising
Higher Education
Online Access:https://ir.uitm.edu.my/id/eprint/53133/1/53133.pdf
https://ir.uitm.edu.my/id/eprint/53133/
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spelling my.uitm.ir.531332021-12-08T08:34:27Z https://ir.uitm.edu.my/id/eprint/53133/ Brand awareness of higher education institutions: a case study at UTHM Pagoh Campus / Siti Nur Amira Jaafar Jaafar, Siti Nur Amira Branding (Marketing) Consumer satisfaction Advertising Higher Education 1.0 Introduction 1.1 Background of the company Universiti Tun Hussein Onn Malaysia was formerly known as Pusat Latihan Staf Politeknik (PLSP) which was established on September 16, 1993. The core business of PLSP then was to train and produce polytechnics academic staff to become knowledgeable and skillful in various engineering fields. The raining institute was jointly administered by Universiti Teknologi Malaysia and the Ministry of Education Malaysia. Three years later PLSP was upgraded to Institut Teknologi un Hussein Onn (ITTHO). Dato' Sri Mohd Najib bin Tun Abdul Razak who was then the Minister of Education made the official announcement of the new status on April 12, 1996. This promotion was an acknowledgment of the institution's excellence in producing human resources for technical education. Bachelor of Business Administrations (Hons) Marketing 2018 Monograph NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/53133/1/53133.pdf ID53133 Jaafar, Siti Nur Amira (2018) Brand awareness of higher education institutions: a case study at UTHM Pagoh Campus / Siti Nur Amira Jaafar. Other. Bachelor of Business Administrations (Hons) Marketing, Segamat, Johor. (Unpublished) MKT 672 MKT 672
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Branding (Marketing)
Consumer satisfaction
Advertising
Higher Education
spellingShingle Branding (Marketing)
Consumer satisfaction
Advertising
Higher Education
Jaafar, Siti Nur Amira
Brand awareness of higher education institutions: a case study at UTHM Pagoh Campus / Siti Nur Amira Jaafar
description 1.0 Introduction 1.1 Background of the company Universiti Tun Hussein Onn Malaysia was formerly known as Pusat Latihan Staf Politeknik (PLSP) which was established on September 16, 1993. The core business of PLSP then was to train and produce polytechnics academic staff to become knowledgeable and skillful in various engineering fields. The raining institute was jointly administered by Universiti Teknologi Malaysia and the Ministry of Education Malaysia. Three years later PLSP was upgraded to Institut Teknologi un Hussein Onn (ITTHO). Dato' Sri Mohd Najib bin Tun Abdul Razak who was then the Minister of Education made the official announcement of the new status on April 12, 1996. This promotion was an acknowledgment of the institution's excellence in producing human resources for technical education.
format Monograph
author Jaafar, Siti Nur Amira
author_facet Jaafar, Siti Nur Amira
author_sort Jaafar, Siti Nur Amira
title Brand awareness of higher education institutions: a case study at UTHM Pagoh Campus / Siti Nur Amira Jaafar
title_short Brand awareness of higher education institutions: a case study at UTHM Pagoh Campus / Siti Nur Amira Jaafar
title_full Brand awareness of higher education institutions: a case study at UTHM Pagoh Campus / Siti Nur Amira Jaafar
title_fullStr Brand awareness of higher education institutions: a case study at UTHM Pagoh Campus / Siti Nur Amira Jaafar
title_full_unstemmed Brand awareness of higher education institutions: a case study at UTHM Pagoh Campus / Siti Nur Amira Jaafar
title_sort brand awareness of higher education institutions: a case study at uthm pagoh campus / siti nur amira jaafar
publisher Bachelor of Business Administrations (Hons) Marketing
publishDate 2018
url https://ir.uitm.edu.my/id/eprint/53133/1/53133.pdf
https://ir.uitm.edu.my/id/eprint/53133/
_version_ 1718929551043592192
score 13.211869

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