Cover Image

Impact of digital marketing on customer relationship of Icon Smart Home company / Nur Faziera Zaidi

The development of the internet has made it possible for firm to develop new service and develop new interactive and relationship-building contact with their (Gronroos, 2000) where consumers able to access information whenever and then or any place where they desire. Digital marketing communication...

Full description

Saved in:
Bibliographic Details
Main Author: Zaidi, Nur Faziera
Format: Monograph
Language:English
Published: Bachelor of Business Administrations (Hons) Marketing 2012
Subjects:
Telemarketing. Internet marketing
Market surveys. Including brand choice. Brand loyalty
Customer services. Customer relations
Advertising
Online Access:https://ir.uitm.edu.my/id/eprint/53132/1/53132.pdf
https://ir.uitm.edu.my/id/eprint/53132/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uitm.ir.53132
record_format eprints
spelling my.uitm.ir.531322021-12-08T08:55:24Z https://ir.uitm.edu.my/id/eprint/53132/ Impact of digital marketing on customer relationship of Icon Smart Home company / Nur Faziera Zaidi Zaidi, Nur Faziera Telemarketing. Internet marketing Market surveys. Including brand choice. Brand loyalty Customer services. Customer relations Advertising The development of the internet has made it possible for firm to develop new service and develop new interactive and relationship-building contact with their (Gronroos, 2000) where consumers able to access information whenever and then or any place where they desire. Digital marketing communication has typically been information about products. advertising on the web and direct marketing via email and mobile. Since nowadays digital marketing has been used by marketers in different purpose the understand ng on now to apply digital channel like internet, email mobile phone and television need to be upgraded. Bachelor of Business Administrations (Hons) Marketing 2012 Monograph NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/53132/1/53132.pdf ID53132 Zaidi, Nur Faziera (2012) Impact of digital marketing on customer relationship of Icon Smart Home company / Nur Faziera Zaidi. Industrial Training. Bachelor of Business Administrations (Hons) Marketing, Segamat, Johor. MKT 672 MKT 672
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Telemarketing. Internet marketing
Market surveys. Including brand choice. Brand loyalty
Customer services. Customer relations
Advertising
spellingShingle Telemarketing. Internet marketing
Market surveys. Including brand choice. Brand loyalty
Customer services. Customer relations
Advertising
Zaidi, Nur Faziera
Impact of digital marketing on customer relationship of Icon Smart Home company / Nur Faziera Zaidi
description The development of the internet has made it possible for firm to develop new service and develop new interactive and relationship-building contact with their (Gronroos, 2000) where consumers able to access information whenever and then or any place where they desire. Digital marketing communication has typically been information about products. advertising on the web and direct marketing via email and mobile. Since nowadays digital marketing has been used by marketers in different purpose the understand ng on now to apply digital channel like internet, email mobile phone and television need to be upgraded.
format Monograph
author Zaidi, Nur Faziera
author_facet Zaidi, Nur Faziera
author_sort Zaidi, Nur Faziera
title Impact of digital marketing on customer relationship of Icon Smart Home company / Nur Faziera Zaidi
title_short Impact of digital marketing on customer relationship of Icon Smart Home company / Nur Faziera Zaidi
title_full Impact of digital marketing on customer relationship of Icon Smart Home company / Nur Faziera Zaidi
title_fullStr Impact of digital marketing on customer relationship of Icon Smart Home company / Nur Faziera Zaidi
title_full_unstemmed Impact of digital marketing on customer relationship of Icon Smart Home company / Nur Faziera Zaidi
title_sort impact of digital marketing on customer relationship of icon smart home company / nur faziera zaidi
publisher Bachelor of Business Administrations (Hons) Marketing
publishDate 2012
url https://ir.uitm.edu.my/id/eprint/53132/1/53132.pdf
https://ir.uitm.edu.my/id/eprint/53132/
_version_ 1718929550896791552
score 13.211869

Similar Items