Impact of digital marketing on customer relationship of Icon Smart Home company / Nur Faziera Zaidi
The development of the internet has made it possible for firm to develop new service and develop new interactive and relationship-building contact with their (Gronroos, 2000) where consumers able to access information whenever and then or any place where they desire. Digital marketing communication...
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| Format: | Monograph |
| Language: | English |
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Bachelor of Business Administrations (Hons) Marketing
2012
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| Online Access: | https://ir.uitm.edu.my/id/eprint/53132/1/53132.pdf https://ir.uitm.edu.my/id/eprint/53132/ |
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| Summary: | The development of the internet has made it possible for firm to develop new service and develop new interactive and relationship-building contact with their (Gronroos, 2000) where consumers able to access information whenever and then or any place where they desire. Digital marketing communication has typically been information about products. advertising on the web and direct marketing via email and mobile. Since nowadays digital marketing has been used by marketers in different purpose the understand ng on now to apply digital channel like internet, email mobile phone and television need to be upgraded. |
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