Does consumer attitudes and perceived behavioral control impact the purchase intention of halal cosmetic products? / Zarith Delaila Abd Aziz and Norashikin Hussein
Halal cosmetics industry is a fast growing sectors which reflects the recent rise of the Muslim population globally. The demand for halal cosmetic is projected to increase along with a considerable growth in socioeconomic status. Therefore, the purpose of this study is to explore the extent at which...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Teknologi MARA
2021
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/52928/1/52928.pdf https://ir.uitm.edu.my/id/eprint/52928/ https://myjms.mohe.gov.my/index.php/ABRIJ/issue/archive |
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