Case study for company IKEA Malaysia Sdn Bhd/ Meor Shaiful Shahrudin … [et al.]
In 1943, IKEA became founded through Ingvar Kamprad a 17 years old who determined to begin the enterprise with cash he obtained from his father. This paper will provide an evaluation of how the company used patron segmentation as an advertising tool to extend the boom of the business enterprise the...
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| Main Authors: | , , , , |
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| Format: | Entrepreneurship Project |
| Language: | English |
| Published: |
2018
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/51753/1/51753.pdf https://ir.uitm.edu.my/id/eprint/51753/ |
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| Summary: | In 1943, IKEA became founded through Ingvar Kamprad a 17 years old who determined to begin the enterprise with cash he obtained from his father. This paper will provide an evaluation of how the company used patron segmentation as an advertising tool to extend the boom of the business enterprise the world over. It will examine the traditional method utilized in Sweden versus the American marketplace and an outline of the strategic growth opportunity in the United State and the other countries more. |
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