Case study for company IKEA Malaysia Sdn Bhd/ Meor Shaiful Shahrudin … [et al.]
In 1943, IKEA became founded through Ingvar Kamprad a 17 years old who determined to begin the enterprise with cash he obtained from his father. This paper will provide an evaluation of how the company used patron segmentation as an advertising tool to extend the boom of the business enterprise the...
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| Main Authors: | , , , , |
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| Format: | Entrepreneurship Project |
| Language: | English |
| Published: |
2018
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/51753/1/51753.pdf https://ir.uitm.edu.my/id/eprint/51753/ |
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