Understanding customer orientation behaviour: a study on non-academic staff in UiTM Kuala Terengganu / Syahrul Hezrin Mahmud, Fatimah Zainab Dzulkifli and Najdah Abd Aziz
The readiness of the staff in term of attitude and behaviour towards customer orientation behaviour is the key factor in delivering quality services and ensuring customer satisfaction. This study stresses on the attitudinal and behavioural aspects of non-academic staffs towards the concept of custom...
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| Main Authors: | , , |
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| Format: | Research Reports |
| Language: | English |
| Published: |
2011
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/49015/1/49015.pdf https://ir.uitm.edu.my/id/eprint/49015/ |
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