The choice of smartphones among young generation / Azira Rahim ... [et al.]
This paper reviews the choice of smartphones among young generation in Malaysia. This is because smartphones have become important items to have especially among young generation. This study suggests various factors that can influence purchasing intention of smartph...
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| Main Authors: | , , |
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| Format: | Book Section |
| Language: | English |
| Published: |
Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah
2020
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/47971/1/47971.pdf https://ir.uitm.edu.my/id/eprint/47971/ |
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