Staff View: The choice of smartphones among young generation / Azira Rahim ... [et al.]

The choice of smartphones among young generation / Azira Rahim ... [et al.]

This paper reviews the choice of smartphones among young generation in Malaysia. This is because smartphones have become important items to have especially among young generation. This study suggests various factors that can influence purchasing intention of smartph...

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Main Authors:	Rahim, Azira, Law, Kuan Kheng, Nazihah, Nurdiyana
Format:	Book Section
Language:	English
Published:	Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah 2020
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations
Online Access:	https://ir.uitm.edu.my/id/eprint/47971/1/47971.pdf https://ir.uitm.edu.my/id/eprint/47971/
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id	my.uitm.ir.47971
record_format	eprints
spelling	my.uitm.ir.479712021-11-18T12:00:25Z https://ir.uitm.edu.my/id/eprint/47971/ The choice of smartphones among young generation / Azira Rahim ... [et al.] Rahim, Azira Law, Kuan Kheng Nazihah, Nurdiyana Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations This paper reviews the choice of smartphones among young generation in Malaysia. This is because smartphones have become important items to have especially among young generation. This study suggests various factors that can influence purchasing intention of smartphones such as brand name, features and so on. Among the popular brands of smartphones in the market are Apple, Samsung, Huawei, Vivo, Xiaomi and Oppo. There are also other factors that can influence people to buy smartphones. Therefore, this paper aims to review the antecedents of smartphones’ purchasing intention so that it can provides more purchasing intention among young generation Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah 2020 Book Section PeerReviewed text en https://ir.uitm.edu.my/id/eprint/47971/1/47971.pdf ID47971 Rahim, Azira and Law, Kuan Kheng and Nazihah, Nurdiyana (2020) The choice of smartphones among young generation / Azira Rahim ... [et al.]. In: FBM INSIGHTS Universiti Teknologi MARA Cawangan Kedah vol. 1. Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah, UiTM Cawangan Kedah, pp. 62-65. ISBN 2716-599X
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations
spellingShingle	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations Rahim, Azira Law, Kuan Kheng Nazihah, Nurdiyana The choice of smartphones among young generation / Azira Rahim ... [et al.]
description	This paper reviews the choice of smartphones among young generation in Malaysia. This is because smartphones have become important items to have especially among young generation. This study suggests various factors that can influence purchasing intention of smartphones such as brand name, features and so on. Among the popular brands of smartphones in the market are Apple, Samsung, Huawei, Vivo, Xiaomi and Oppo. There are also other factors that can influence people to buy smartphones. Therefore, this paper aims to review the antecedents of smartphones’ purchasing intention so that it can provides more purchasing intention among young generation
format	Book Section
author	Rahim, Azira Law, Kuan Kheng Nazihah, Nurdiyana
author_facet	Rahim, Azira Law, Kuan Kheng Nazihah, Nurdiyana
author_sort	Rahim, Azira
title	The choice of smartphones among young generation / Azira Rahim ... [et al.]
title_short	The choice of smartphones among young generation / Azira Rahim ... [et al.]
title_full	The choice of smartphones among young generation / Azira Rahim ... [et al.]
title_fullStr	The choice of smartphones among young generation / Azira Rahim ... [et al.]
title_full_unstemmed	The choice of smartphones among young generation / Azira Rahim ... [et al.]
title_sort	choice of smartphones among young generation / azira rahim ... [et al.]
publisher	Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah
publishDate	2020
url	https://ir.uitm.edu.my/id/eprint/47971/1/47971.pdf https://ir.uitm.edu.my/id/eprint/47971/
_version_	1717097175554457600
score	13.211869

The choice of smartphones among young generation / Azira Rahim ... [et al.]

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