Marketing strategies from the islamic perspective: reviewing the relevance of elements of the marketing mix / Nurul Farhana Nasir …[et al.]
This conceptual paper addresses the relevance of the marketing mix elements in the context of the Islamic business framework. Using the product, price, place of distribution, promotion and people as the bases of discussion, this article relates the implications of riba (interest), gharar (excessive...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Teknologi MARA
2020
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/47451/1/47451.pdf http://ir.uitm.edu.my/id/eprint/47451/ https://doi.org/10.24191/jeeir.v8i3.9952 |
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