Cover Image

Marketing strategies from the islamic perspective: reviewing the relevance of elements of the marketing mix / Nurul Farhana Nasir …[et al.]

This conceptual paper addresses the relevance of the marketing mix elements in the context of the Islamic business framework. Using the product, price, place of distribution, promotion and people as the bases of discussion, this article relates the implications of riba (interest), gharar (excessive...

Full description

Saved in:
Bibliographic Details
Main Authors: Nasir, Nurul Farhana, Mohd Roslin, Rosmimah, Nasir, Muhammad Arif, Firdaus Nasir, Muhammad Nur
Format: Article
Language:English
Published: Universiti Teknologi MARA 2020
Subjects:
Marketing
Management
Online Access:http://ir.uitm.edu.my/id/eprint/47451/1/47451.pdf
http://ir.uitm.edu.my/id/eprint/47451/
https://doi.org/10.24191/jeeir.v8i3.9952
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uitm.ir.47451
record_format eprints
spelling my.uitm.ir.474512021-06-14T04:16:59Z http://ir.uitm.edu.my/id/eprint/47451/ Marketing strategies from the islamic perspective: reviewing the relevance of elements of the marketing mix / Nurul Farhana Nasir …[et al.] Nasir, Nurul Farhana Mohd Roslin, Rosmimah Nasir, Muhammad Arif Firdaus Nasir, Muhammad Nur Marketing Management This conceptual paper addresses the relevance of the marketing mix elements in the context of the Islamic business framework. Using the product, price, place of distribution, promotion and people as the bases of discussion, this article relates the implications of riba (interest), gharar (excessive uncertainty), and maisir (gambling) in the context of business. Additionally, the issues of halal and haram are given credence in addressing the implementations of the marketing mix elements. With the Al-Quran and Sunnah as sources of reference, this paper addresses the everyday actions of marketers in establishing and executing their marketing strategies. Universiti Teknologi MARA 2020-09 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/47451/1/47451.pdf ID47451 Nasir, Nurul Farhana and Mohd Roslin, Rosmimah and Nasir, Muhammad Arif and Firdaus Nasir, Muhammad Nur (2020) Marketing strategies from the islamic perspective: reviewing the relevance of elements of the marketing mix / Nurul Farhana Nasir …[et al.]. Journal of Emerging Economies & Islamic Research, 8 (3). pp. 84-96. ISSN (e-ISSN): 2289-2559 https://doi.org/10.24191/jeeir.v8i3.9952
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Marketing
Management
spellingShingle Marketing
Management
Nasir, Nurul Farhana
Mohd Roslin, Rosmimah
Nasir, Muhammad Arif
Firdaus Nasir, Muhammad Nur
Marketing strategies from the islamic perspective: reviewing the relevance of elements of the marketing mix / Nurul Farhana Nasir …[et al.]
description This conceptual paper addresses the relevance of the marketing mix elements in the context of the Islamic business framework. Using the product, price, place of distribution, promotion and people as the bases of discussion, this article relates the implications of riba (interest), gharar (excessive uncertainty), and maisir (gambling) in the context of business. Additionally, the issues of halal and haram are given credence in addressing the implementations of the marketing mix elements. With the Al-Quran and Sunnah as sources of reference, this paper addresses the everyday actions of marketers in establishing and executing their marketing strategies.
format Article
author Nasir, Nurul Farhana
Mohd Roslin, Rosmimah
Nasir, Muhammad Arif
Firdaus Nasir, Muhammad Nur
author_facet Nasir, Nurul Farhana
Mohd Roslin, Rosmimah
Nasir, Muhammad Arif
Firdaus Nasir, Muhammad Nur
author_sort Nasir, Nurul Farhana
title Marketing strategies from the islamic perspective: reviewing the relevance of elements of the marketing mix / Nurul Farhana Nasir …[et al.]
title_short Marketing strategies from the islamic perspective: reviewing the relevance of elements of the marketing mix / Nurul Farhana Nasir …[et al.]
title_full Marketing strategies from the islamic perspective: reviewing the relevance of elements of the marketing mix / Nurul Farhana Nasir …[et al.]
title_fullStr Marketing strategies from the islamic perspective: reviewing the relevance of elements of the marketing mix / Nurul Farhana Nasir …[et al.]
title_full_unstemmed Marketing strategies from the islamic perspective: reviewing the relevance of elements of the marketing mix / Nurul Farhana Nasir …[et al.]
title_sort marketing strategies from the islamic perspective: reviewing the relevance of elements of the marketing mix / nurul farhana nasir …[et al.]
publisher Universiti Teknologi MARA
publishDate 2020
url http://ir.uitm.edu.my/id/eprint/47451/1/47451.pdf
http://ir.uitm.edu.my/id/eprint/47451/
https://doi.org/10.24191/jeeir.v8i3.9952
_version_ 1703963440499916800
score 13.211869

Similar Items