Cover Image

Success factors of marketing strategy in real estate business / Adlan Ahmad Bakri, Siti Hasniza Rosman and Suhana Ismail

In the era of the industrial revolution 4.0, it can be seen that real estate development is growing rapidly on the high demand for real estate in various types. Real estate developers are the important actors in the business cycle of real estate industry. The society’s perspective in real estate bus...

Full description

Saved in:
Bibliographic Details
Main Authors: Ahmad Bakri, Adlan, Rosman, Siti Hasniza, Ismail, Suhana
Format: Article
Language:English
Published: Universiti Teknologi MARA 2021
Subjects:
Success in business. Performance
Online Access:http://ir.uitm.edu.my/id/eprint/46905/1/46905.pdf
http://ir.uitm.edu.my/id/eprint/46905/
https://aej.uitm.edu.my/view-issue.php?vid=12
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uitm.ir.46905
record_format eprints
spelling my.uitm.ir.469052021-06-03T16:39:39Z http://ir.uitm.edu.my/id/eprint/46905/ Success factors of marketing strategy in real estate business / Adlan Ahmad Bakri, Siti Hasniza Rosman and Suhana Ismail Ahmad Bakri, Adlan Rosman, Siti Hasniza Ismail, Suhana Success in business. Performance In the era of the industrial revolution 4.0, it can be seen that real estate development is growing rapidly on the high demand for real estate in various types. Real estate developers are the important actors in the business cycle of real estate industry. The society’s perspective in real estate business is for future investment purposes. However, there are also problems with unsold properties due to lack of effective marketing strategies. The researchers have identified the two (2) main objectives; 1) to identify the success factors of marketing strategy in real estate business; and 2) to develop the conceptual framework for success factors of marketing strategy in real estate business. This research paper will unravel the factors that influence successful marketing strategy in the field of real estate by conducting a comprehensive literature review to identify the success factors that need to be considered in forming a quality and best marketing strategy. Universiti Teknologi MARA 2021-01 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/46905/1/46905.pdf ID46905 Ahmad Bakri, Adlan and Rosman, Siti Hasniza and Ismail, Suhana (2021) Success factors of marketing strategy in real estate business / Adlan Ahmad Bakri, Siti Hasniza Rosman and Suhana Ismail. ASEAN Entrepreneurship Journal (AEJ), 7 (1). pp. 20-26. ISSN 2637-0301 (e-ISSN) https://aej.uitm.edu.my/view-issue.php?vid=12
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Success in business. Performance
spellingShingle Success in business. Performance
Ahmad Bakri, Adlan
Rosman, Siti Hasniza
Ismail, Suhana
Success factors of marketing strategy in real estate business / Adlan Ahmad Bakri, Siti Hasniza Rosman and Suhana Ismail
description In the era of the industrial revolution 4.0, it can be seen that real estate development is growing rapidly on the high demand for real estate in various types. Real estate developers are the important actors in the business cycle of real estate industry. The society’s perspective in real estate business is for future investment purposes. However, there are also problems with unsold properties due to lack of effective marketing strategies. The researchers have identified the two (2) main objectives; 1) to identify the success factors of marketing strategy in real estate business; and 2) to develop the conceptual framework for success factors of marketing strategy in real estate business. This research paper will unravel the factors that influence successful marketing strategy in the field of real estate by conducting a comprehensive literature review to identify the success factors that need to be considered in forming a quality and best marketing strategy.
format Article
author Ahmad Bakri, Adlan
Rosman, Siti Hasniza
Ismail, Suhana
author_facet Ahmad Bakri, Adlan
Rosman, Siti Hasniza
Ismail, Suhana
author_sort Ahmad Bakri, Adlan
title Success factors of marketing strategy in real estate business / Adlan Ahmad Bakri, Siti Hasniza Rosman and Suhana Ismail
title_short Success factors of marketing strategy in real estate business / Adlan Ahmad Bakri, Siti Hasniza Rosman and Suhana Ismail
title_full Success factors of marketing strategy in real estate business / Adlan Ahmad Bakri, Siti Hasniza Rosman and Suhana Ismail
title_fullStr Success factors of marketing strategy in real estate business / Adlan Ahmad Bakri, Siti Hasniza Rosman and Suhana Ismail
title_full_unstemmed Success factors of marketing strategy in real estate business / Adlan Ahmad Bakri, Siti Hasniza Rosman and Suhana Ismail
title_sort success factors of marketing strategy in real estate business / adlan ahmad bakri, siti hasniza rosman and suhana ismail
publisher Universiti Teknologi MARA
publishDate 2021
url http://ir.uitm.edu.my/id/eprint/46905/1/46905.pdf
http://ir.uitm.edu.my/id/eprint/46905/
https://aej.uitm.edu.my/view-issue.php?vid=12
_version_ 1702172655721906176
score 13.211869

Similar Items