Staff View: Impact of marketing mix elements on consumer buying behavior toward sport products / Mohamad Hafizuddin Mat Hussin

Impact of marketing mix elements on consumer buying behavior toward sport products / Mohamad Hafizuddin Mat Hussin

The purpose of this research is to examine the impact of marketing mix elements influencing consumer buying behavior towards sport products. The quantitative research method will be applied in this study. The sample of this study was community in Seremban. The total respondents will comprise of 429...

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Main Author:	Mat Hussin, Mohamad Hafizuddin
Format:	Student Project
Language:	English
Published:	2018
Subjects:	Statistical data HB Economic Theory. Demography Branding (Marketing) Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	http://ir.uitm.edu.my/id/eprint/45945/1/45945.pdf http://ir.uitm.edu.my/id/eprint/45945/
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id	my.uitm.ir.45945
record_format	eprints
spelling	my.uitm.ir.459452021-05-18T07:12:47Z http://ir.uitm.edu.my/id/eprint/45945/ Impact of marketing mix elements on consumer buying behavior toward sport products / Mohamad Hafizuddin Mat Hussin Mat Hussin, Mohamad Hafizuddin Statistical data HB Economic Theory. Demography Branding (Marketing) Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling The purpose of this research is to examine the impact of marketing mix elements influencing consumer buying behavior towards sport products. The quantitative research method will be applied in this study. The sample of this study was community in Seremban. The total respondents will comprise of 429 and pilot study will be distributed to 43 students Faculty Sport Science and Recreation at UiTM Seremban 3. To analyze the data analysis will be used are descriptive analysis will be used to detennine factor, Independent t-Test to detennine differentiate between variables and Linear Regression to detem1ine the relationship between variables. For the purpose of the study, the questionnaire was adopted and adapt from Andreati. Zhafira, Akmal & Kumar. (2013). The result showed the highest mean of marketing mix elements is “promotion” (M = 4.07. SD =.60). The differences of marketing mix elements on consumer buying behaviour toward sport products based on gender showed there is a significant difference based on gender in the four elements of marketing mix elements. Therefore “product” has a significant in impact of marketing mix elements on consumer buying behaviour toward sport products were p value p<0.05. Overall, study in impact of marketing mix elements on consumer buying behaviour toward sport products helping the organization to manage their marketing plan. 2018 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/45945/1/45945.pdf ID45945 Mat Hussin, Mohamad Hafizuddin (2018) Impact of marketing mix elements on consumer buying behavior toward sport products / Mohamad Hafizuddin Mat Hussin. [Student Project] (Unpublished)
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	Statistical data HB Economic Theory. Demography Branding (Marketing) Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle	Statistical data HB Economic Theory. Demography Branding (Marketing) Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Mat Hussin, Mohamad Hafizuddin Impact of marketing mix elements on consumer buying behavior toward sport products / Mohamad Hafizuddin Mat Hussin
description	The purpose of this research is to examine the impact of marketing mix elements influencing consumer buying behavior towards sport products. The quantitative research method will be applied in this study. The sample of this study was community in Seremban. The total respondents will comprise of 429 and pilot study will be distributed to 43 students Faculty Sport Science and Recreation at UiTM Seremban 3. To analyze the data analysis will be used are descriptive analysis will be used to detennine factor, Independent t-Test to detennine differentiate between variables and Linear Regression to detem1ine the relationship between variables. For the purpose of the study, the questionnaire was adopted and adapt from Andreati. Zhafira, Akmal & Kumar. (2013). The result showed the highest mean of marketing mix elements is “promotion” (M = 4.07. SD =.60). The differences of marketing mix elements on consumer buying behaviour toward sport products based on gender showed there is a significant difference based on gender in the four elements of marketing mix elements. Therefore “product” has a significant in impact of marketing mix elements on consumer buying behaviour toward sport products were p value p<0.05. Overall, study in impact of marketing mix elements on consumer buying behaviour toward sport products helping the organization to manage their marketing plan.
format	Student Project
author	Mat Hussin, Mohamad Hafizuddin
author_facet	Mat Hussin, Mohamad Hafizuddin
author_sort	Mat Hussin, Mohamad Hafizuddin
title	Impact of marketing mix elements on consumer buying behavior toward sport products / Mohamad Hafizuddin Mat Hussin
title_short	Impact of marketing mix elements on consumer buying behavior toward sport products / Mohamad Hafizuddin Mat Hussin
title_full	Impact of marketing mix elements on consumer buying behavior toward sport products / Mohamad Hafizuddin Mat Hussin
title_fullStr	Impact of marketing mix elements on consumer buying behavior toward sport products / Mohamad Hafizuddin Mat Hussin
title_full_unstemmed	Impact of marketing mix elements on consumer buying behavior toward sport products / Mohamad Hafizuddin Mat Hussin
title_sort	impact of marketing mix elements on consumer buying behavior toward sport products / mohamad hafizuddin mat hussin
publishDate	2018
url	http://ir.uitm.edu.my/id/eprint/45945/1/45945.pdf http://ir.uitm.edu.my/id/eprint/45945/
_version_	1701165853317267456
score	13.211869

Impact of marketing mix elements on consumer buying behavior toward sport products / Mohamad Hafizuddin Mat Hussin

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