A study on : the influences of promotions towards awareness of customer about Islamic banking / Asmaa’ Che Rahmat

The objective of this study is to examine the relationship between identifiable variables: advertisement, pricing strategy, and public relation and publicity with the level of awareness among customer. Besides that, this study is conducted by researcher to know the best predictor of sales promotion...

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Bibliographic Details
Main Author: Che Rahmat, Asmaa’
Format: Student Project
Language:English
Published: 2010
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/44798/1/44798.pdf
http://ir.uitm.edu.my/id/eprint/44798/
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