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Factors of influencing towards using electronic banking among the workers of Tenaga Nasional Berhad at Felda Jengka, Pahang Darul Makmur / Nur Salihah Mohd Saleh

The use of electronic banking as a channel for financial services now becomes a growing phenomenon. However, this might not be easy for the consumers. Consumer’s use of electronic banking requires acceptance of technology, which can be complicated because it involves the changing of behavioral patte...

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Main Author: Mohd Saleh, Nur Salihah
Format: Student Project
Language:English
Published: 2008
Subjects:
Market surveys. Including brand choice. Brand loyalty
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Communication systems. Telecommunications
Computer networks. Electronic information resources . Including the Internet
Electronic funds transfers
Online Access:http://ir.uitm.edu.my/id/eprint/44768/1/44768.pdf
http://ir.uitm.edu.my/id/eprint/44768/
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spelling my.uitm.ir.447682021-04-19T03:32:18Z http://ir.uitm.edu.my/id/eprint/44768/ Factors of influencing towards using electronic banking among the workers of Tenaga Nasional Berhad at Felda Jengka, Pahang Darul Makmur / Nur Salihah Mohd Saleh Mohd Saleh, Nur Salihah Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Communication systems. Telecommunications Computer networks. Electronic information resources . Including the Internet Electronic funds transfers The use of electronic banking as a channel for financial services now becomes a growing phenomenon. However, this might not be easy for the consumers. Consumer’s use of electronic banking requires acceptance of technology, which can be complicated because it involves the changing of behavioral patterns. This paper conducted to understanding on how perceived ease of use, risk and cost can influence the acceptance of electronic banking services. Data were collecting from 50 respondents from Tenaga Nasional Berhad Felda Jengka’s staff and were analyzing using SPSS. From the analysis, showed that the most electronic banking service that used by Tenaga Nasional Berhad, Felda Jengka is Automated Teller Machine and the lowest service come from Phone/Screen phone banking service which is 74% and 2% respectively. Hence, the result shows that there is high correlation between dependent and independent variables using multiple regression and correlation of coefficient. It can be showed that from the Pearson’s Correlation Coefficient which is represent perceived to use and risk is higher relation with acceptance of electronic banking at 0.819 (ease to use) and 0.761 (risk). The weak relationship is cost which is representing 0.505. The R-square value is 73.6% shows that interpretation of ease of use, risk and cost towards the acceptance of electronic banking among staff in Tenaga Nasional Berhad, Felda Jengka, Pahang Darul Makmur. For the recommendation, for the bank they must increase the electronic banking services and facilities and reduce the risk when customers conducting the transaction via electronic banking. Customers also want more convenience facilities on all types of electronic banking. 2008-04 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/44768/1/44768.pdf Mohd Saleh, Nur Salihah (2008) Factors of influencing towards using electronic banking among the workers of Tenaga Nasional Berhad at Felda Jengka, Pahang Darul Makmur / Nur Salihah Mohd Saleh. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Market surveys. Including brand choice. Brand loyalty
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Communication systems. Telecommunications
Computer networks. Electronic information resources . Including the Internet
Electronic funds transfers
spellingShingle Market surveys. Including brand choice. Brand loyalty
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Communication systems. Telecommunications
Computer networks. Electronic information resources . Including the Internet
Electronic funds transfers
Mohd Saleh, Nur Salihah
Factors of influencing towards using electronic banking among the workers of Tenaga Nasional Berhad at Felda Jengka, Pahang Darul Makmur / Nur Salihah Mohd Saleh
description The use of electronic banking as a channel for financial services now becomes a growing phenomenon. However, this might not be easy for the consumers. Consumer’s use of electronic banking requires acceptance of technology, which can be complicated because it involves the changing of behavioral patterns. This paper conducted to understanding on how perceived ease of use, risk and cost can influence the acceptance of electronic banking services. Data were collecting from 50 respondents from Tenaga Nasional Berhad Felda Jengka’s staff and were analyzing using SPSS. From the analysis, showed that the most electronic banking service that used by Tenaga Nasional Berhad, Felda Jengka is Automated Teller Machine and the lowest service come from Phone/Screen phone banking service which is 74% and 2% respectively. Hence, the result shows that there is high correlation between dependent and independent variables using multiple regression and correlation of coefficient. It can be showed that from the Pearson’s Correlation Coefficient which is represent perceived to use and risk is higher relation with acceptance of electronic banking at 0.819 (ease to use) and 0.761 (risk). The weak relationship is cost which is representing 0.505. The R-square value is 73.6% shows that interpretation of ease of use, risk and cost towards the acceptance of electronic banking among staff in Tenaga Nasional Berhad, Felda Jengka, Pahang Darul Makmur. For the recommendation, for the bank they must increase the electronic banking services and facilities and reduce the risk when customers conducting the transaction via electronic banking. Customers also want more convenience facilities on all types of electronic banking.
format Student Project
author Mohd Saleh, Nur Salihah
author_facet Mohd Saleh, Nur Salihah
author_sort Mohd Saleh, Nur Salihah
title Factors of influencing towards using electronic banking among the workers of Tenaga Nasional Berhad at Felda Jengka, Pahang Darul Makmur / Nur Salihah Mohd Saleh
title_short Factors of influencing towards using electronic banking among the workers of Tenaga Nasional Berhad at Felda Jengka, Pahang Darul Makmur / Nur Salihah Mohd Saleh
title_full Factors of influencing towards using electronic banking among the workers of Tenaga Nasional Berhad at Felda Jengka, Pahang Darul Makmur / Nur Salihah Mohd Saleh
title_fullStr Factors of influencing towards using electronic banking among the workers of Tenaga Nasional Berhad at Felda Jengka, Pahang Darul Makmur / Nur Salihah Mohd Saleh
title_full_unstemmed Factors of influencing towards using electronic banking among the workers of Tenaga Nasional Berhad at Felda Jengka, Pahang Darul Makmur / Nur Salihah Mohd Saleh
title_sort factors of influencing towards using electronic banking among the workers of tenaga nasional berhad at felda jengka, pahang darul makmur / nur salihah mohd saleh
publishDate 2008
url http://ir.uitm.edu.my/id/eprint/44768/1/44768.pdf
http://ir.uitm.edu.my/id/eprint/44768/
_version_ 1698700272214212608
score 13.211869

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