Staff View: I want to pay using my smartphone: lenses from the theory of diffusion of innovation and technological acceptance model / Oh Yit Leng … [et al.]

I want to pay using my smartphone: lenses from the theory of diffusion of innovation and technological acceptance model / Oh Yit Leng … [et al.]

Most research in both information systems and consumer behaviour fields have examined innovation adoption behaviour. However, little attention paid on other innovations such as smartphone retail consumption payment (mobile pay) by technological and consumer innovative behaviour theories. This study...

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Main Authors:	Leng, Oh Yit, M. S. Lam, Jason, Saw Chin, Khor, Woon, Chong Sin
Format:	Book Section
Language:	English
Published:	Faculty of Accountancy 2019
Subjects:	Telemarketing. Internet marketing Marketing research. Marketing research companies. Sales forecasting Technological innovations
Online Access:	http://ir.uitm.edu.my/id/eprint/43966/1/43966.pdf http://ir.uitm.edu.my/id/eprint/43966/
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id	my.uitm.ir.43966
record_format	eprints
spelling	my.uitm.ir.439662021-04-05T07:48:08Z http://ir.uitm.edu.my/id/eprint/43966/ I want to pay using my smartphone: lenses from the theory of diffusion of innovation and technological acceptance model / Oh Yit Leng … [et al.] Leng, Oh Yit M. S. Lam, Jason Saw Chin, Khor Woon, Chong Sin Telemarketing. Internet marketing Marketing research. Marketing research companies. Sales forecasting Technological innovations Most research in both information systems and consumer behaviour fields have examined innovation adoption behaviour. However, little attention paid on other innovations such as smartphone retail consumption payment (mobile pay) by technological and consumer innovative behaviour theories. This study closes the research gap by conceptualising consumer adoption on mobile payment through the lenses of two theoretical models namely the theory of diffusion of innovation and technological acceptance model. The focus of the level of specificity of constructs proposed in this study setting adds a contribution to literature and having a more inclusive view in mobile payment adoption.We expect that the outcomes of the study will benefit the country, financial regulators, retail marketers as well as consumers. Faculty of Accountancy 2019 Book Section PeerReviewed text en http://ir.uitm.edu.my/id/eprint/43966/1/43966.pdf Leng, Oh Yit and M. S. Lam, Jason and Saw Chin, Khor and Woon, Chong Sin (2019) I want to pay using my smartphone: lenses from the theory of diffusion of innovation and technological acceptance model / Oh Yit Leng … [et al.]. In: ICAM2019 – International Conference on Accounting and Management. Faculty of Accountancy, Universiti Teknologi MARA Puncak Alam, Selangor, p. 85. ISBN 978-967-17038-0-9
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	Telemarketing. Internet marketing Marketing research. Marketing research companies. Sales forecasting Technological innovations
spellingShingle	Telemarketing. Internet marketing Marketing research. Marketing research companies. Sales forecasting Technological innovations Leng, Oh Yit M. S. Lam, Jason Saw Chin, Khor Woon, Chong Sin I want to pay using my smartphone: lenses from the theory of diffusion of innovation and technological acceptance model / Oh Yit Leng … [et al.]
description	Most research in both information systems and consumer behaviour fields have examined innovation adoption behaviour. However, little attention paid on other innovations such as smartphone retail consumption payment (mobile pay) by technological and consumer innovative behaviour theories. This study closes the research gap by conceptualising consumer adoption on mobile payment through the lenses of two theoretical models namely the theory of diffusion of innovation and technological acceptance model. The focus of the level of specificity of constructs proposed in this study setting adds a contribution to literature and having a more inclusive view in mobile payment adoption.We expect that the outcomes of the study will benefit the country, financial regulators, retail marketers as well as consumers.
format	Book Section
author	Leng, Oh Yit M. S. Lam, Jason Saw Chin, Khor Woon, Chong Sin
author_facet	Leng, Oh Yit M. S. Lam, Jason Saw Chin, Khor Woon, Chong Sin
author_sort	Leng, Oh Yit
title	I want to pay using my smartphone: lenses from the theory of diffusion of innovation and technological acceptance model / Oh Yit Leng … [et al.]
title_short	I want to pay using my smartphone: lenses from the theory of diffusion of innovation and technological acceptance model / Oh Yit Leng … [et al.]
title_full	I want to pay using my smartphone: lenses from the theory of diffusion of innovation and technological acceptance model / Oh Yit Leng … [et al.]
title_fullStr	I want to pay using my smartphone: lenses from the theory of diffusion of innovation and technological acceptance model / Oh Yit Leng … [et al.]
title_full_unstemmed	I want to pay using my smartphone: lenses from the theory of diffusion of innovation and technological acceptance model / Oh Yit Leng … [et al.]
title_sort	i want to pay using my smartphone: lenses from the theory of diffusion of innovation and technological acceptance model / oh yit leng … [et al.]
publisher	Faculty of Accountancy
publishDate	2019
url	http://ir.uitm.edu.my/id/eprint/43966/1/43966.pdf http://ir.uitm.edu.my/id/eprint/43966/
_version_	1696979084171542528
score	13.211869

I want to pay using my smartphone: lenses from the theory of diffusion of innovation and technological acceptance model / Oh Yit Leng … [et al.]

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