I want to pay using my smartphone: lenses from the theory of diffusion of innovation and technological acceptance model / Oh Yit Leng … [et al.]
Most research in both information systems and consumer behaviour fields have examined innovation adoption behaviour. However, little attention paid on other innovations such as smartphone retail consumption payment (mobile pay) by technological and consumer innovative behaviour theories. This study...
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| Main Authors: | , , , |
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| Format: | Book Section |
| Language: | English |
| Published: |
Faculty of Accountancy
2019
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/43966/1/43966.pdf http://ir.uitm.edu.my/id/eprint/43966/ |
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