The effectiveness of advertisement by Petronas on conservation of Malaysian Culture / Noorlida Daud
The semiotic elements which exist from the social culture create different ways of thinking among races. This research aimed to analyze the extent of message of community service advertisement able to be delivered through advertisements by PETRO-AS across the semiotics of races; and its effective...
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/43164/1/43164.pdf http://ir.uitm.edu.my/id/eprint/43164/ |
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