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The effectiveness of advertisement by Petronas on conservation of Malaysian Culture / Noorlida Daud

The semiotic elements which exist from the social culture create different ways of thinking among races. This research aimed to analyze the extent of message of community service advertisement able to be delivered through advertisements by PETRO-AS across the semiotics of races; and its effective...

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Main Author: Daud, Noorlida
Format: Conference or Workshop Item
Language:English
Published: 2012
Subjects:
Advertising
Malaysia
Advertising campaigns
Online Access:http://ir.uitm.edu.my/id/eprint/43164/1/43164.pdf
http://ir.uitm.edu.my/id/eprint/43164/
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id my.uitm.ir.43164
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spelling my.uitm.ir.431642021-03-10T01:41:44Z http://ir.uitm.edu.my/id/eprint/43164/ The effectiveness of advertisement by Petronas on conservation of Malaysian Culture / Noorlida Daud Daud, Noorlida Advertising Malaysia Advertising campaigns Malaysia The semiotic elements which exist from the social culture create different ways of thinking among races. This research aimed to analyze the extent of message of community service advertisement able to be delivered through advertisements by PETRO-AS across the semiotics of races; and its effectiveness in preserving the cultures in Malaysia. Eight community service advertisements of PETRO-AS in four categories were used in this study. Two adverts with the theme of Chinese culture, two with Indian culture, two with Malay culture and two universal advertisements. The study conducted was based on factorial design 4 x 3 (four categories of community service advertisements and three categories of races) and data analyzed were based on scores from cognitive response, effective response, understanding, thinking, productive, reflective thinking and selfengagement by race. The number of samples will be able to accommodate the design requirements 4 x 3 as each group watches all the selected community service advertisements by PETRO-AS. 2012 Conference or Workshop Item PeerReviewed text en http://ir.uitm.edu.my/id/eprint/43164/1/43164.pdf Daud, Noorlida (2012) The effectiveness of advertisement by Petronas on conservation of Malaysian Culture / Noorlida Daud. In: 1st International Conference on Innovation and Technology for Sustainable Built Environment 2012 (ICITSBE 2012), 16-17 April 2012, Universiti Teknologi MARA Cawangan Perak.
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Advertising
Malaysia
Advertising campaigns
Malaysia
spellingShingle Advertising
Malaysia
Advertising campaigns
Malaysia
Daud, Noorlida
The effectiveness of advertisement by Petronas on conservation of Malaysian Culture / Noorlida Daud
description The semiotic elements which exist from the social culture create different ways of thinking among races. This research aimed to analyze the extent of message of community service advertisement able to be delivered through advertisements by PETRO-AS across the semiotics of races; and its effectiveness in preserving the cultures in Malaysia. Eight community service advertisements of PETRO-AS in four categories were used in this study. Two adverts with the theme of Chinese culture, two with Indian culture, two with Malay culture and two universal advertisements. The study conducted was based on factorial design 4 x 3 (four categories of community service advertisements and three categories of races) and data analyzed were based on scores from cognitive response, effective response, understanding, thinking, productive, reflective thinking and selfengagement by race. The number of samples will be able to accommodate the design requirements 4 x 3 as each group watches all the selected community service advertisements by PETRO-AS.
format Conference or Workshop Item
author Daud, Noorlida
author_facet Daud, Noorlida
author_sort Daud, Noorlida
title The effectiveness of advertisement by Petronas on conservation of Malaysian Culture / Noorlida Daud
title_short The effectiveness of advertisement by Petronas on conservation of Malaysian Culture / Noorlida Daud
title_full The effectiveness of advertisement by Petronas on conservation of Malaysian Culture / Noorlida Daud
title_fullStr The effectiveness of advertisement by Petronas on conservation of Malaysian Culture / Noorlida Daud
title_full_unstemmed The effectiveness of advertisement by Petronas on conservation of Malaysian Culture / Noorlida Daud
title_sort effectiveness of advertisement by petronas on conservation of malaysian culture / noorlida daud
publishDate 2012
url http://ir.uitm.edu.my/id/eprint/43164/1/43164.pdf
http://ir.uitm.edu.my/id/eprint/43164/
_version_ 1695534654429331456
score 13.211869

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