An investigation into the antecedents influencing unethical consumer behavior / Nazahah Abd Rahim … [et al.]
This research investigates consumers’ motivation for behaving unethically and to understand the factors influencing it. It aims to develop a model predicting the factors or antecedents influencing unethical consumer behaviors. As there are less research and reports on this issue in Malaysia, thus st...
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| Main Authors: | , , |
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| Format: | Research Reports |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/42603/1/42603.pdf https://ir.uitm.edu.my/id/eprint/42603/ |
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