Determinants of stock returns from telecommunication and media companies in Malaysia / Asilah Hadhinah Aiman Razman
Branding is one way of distinguishing products from each other, while making it easier for consumers to choose the appropriate product. However, maintaining and improving the position of the brand on the market is not a simple process. This study aims to study brand determinants towards stock return...
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| Format: | Thesis |
| Language: | English |
| Published: |
2020
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| Online Access: | http://ir.uitm.edu.my/id/eprint/42483/1/42483.pdf http://ir.uitm.edu.my/id/eprint/42483/ |
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