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Determinants of stock returns from telecommunication and media companies in Malaysia / Asilah Hadhinah Aiman Razman

Branding is one way of distinguishing products from each other, while making it easier for consumers to choose the appropriate product. However, maintaining and improving the position of the brand on the market is not a simple process. This study aims to study brand determinants towards stock return...

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Main Author: Razman, Asilah Hadhinah Aiman
Format: Thesis
Language:English
Published: 2020
Subjects:
Branding (Marketing)
Advertising campaigns
Information technology. Information systems
Online Access:http://ir.uitm.edu.my/id/eprint/42483/1/42483.pdf
http://ir.uitm.edu.my/id/eprint/42483/
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spelling my.uitm.ir.424832021-02-25T07:58:08Z http://ir.uitm.edu.my/id/eprint/42483/ Determinants of stock returns from telecommunication and media companies in Malaysia / Asilah Hadhinah Aiman Razman Razman, Asilah Hadhinah Aiman Branding (Marketing) Advertising campaigns Information technology. Information systems Branding is one way of distinguishing products from each other, while making it easier for consumers to choose the appropriate product. However, maintaining and improving the position of the brand on the market is not a simple process. This study aims to study brand determinants towards stock return of telecommunication and media companies’ period from 2015 until 2019. 18 companies are used as a sample of this study. The result shows that among all the independent variables, market capitalization have positive and significant effect on the stock return. While allocations for advertisement and price-book value turned out positive but insignificant to stock return.and average Google search intensity showed a negative and insignificant result to stock return. 2020-07 Thesis NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/42483/1/42483.pdf Razman, Asilah Hadhinah Aiman (2020) Determinants of stock returns from telecommunication and media companies in Malaysia / Asilah Hadhinah Aiman Razman. Degree thesis, Universiti Teknologi MARA, Sabah.
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Branding (Marketing)
Advertising campaigns
Information technology. Information systems
spellingShingle Branding (Marketing)
Advertising campaigns
Information technology. Information systems
Razman, Asilah Hadhinah Aiman
Determinants of stock returns from telecommunication and media companies in Malaysia / Asilah Hadhinah Aiman Razman
description Branding is one way of distinguishing products from each other, while making it easier for consumers to choose the appropriate product. However, maintaining and improving the position of the brand on the market is not a simple process. This study aims to study brand determinants towards stock return of telecommunication and media companies’ period from 2015 until 2019. 18 companies are used as a sample of this study. The result shows that among all the independent variables, market capitalization have positive and significant effect on the stock return. While allocations for advertisement and price-book value turned out positive but insignificant to stock return.and average Google search intensity showed a negative and insignificant result to stock return.
format Thesis
author Razman, Asilah Hadhinah Aiman
author_facet Razman, Asilah Hadhinah Aiman
author_sort Razman, Asilah Hadhinah Aiman
title Determinants of stock returns from telecommunication and media companies in Malaysia / Asilah Hadhinah Aiman Razman
title_short Determinants of stock returns from telecommunication and media companies in Malaysia / Asilah Hadhinah Aiman Razman
title_full Determinants of stock returns from telecommunication and media companies in Malaysia / Asilah Hadhinah Aiman Razman
title_fullStr Determinants of stock returns from telecommunication and media companies in Malaysia / Asilah Hadhinah Aiman Razman
title_full_unstemmed Determinants of stock returns from telecommunication and media companies in Malaysia / Asilah Hadhinah Aiman Razman
title_sort determinants of stock returns from telecommunication and media companies in malaysia / asilah hadhinah aiman razman
publishDate 2020
url http://ir.uitm.edu.my/id/eprint/42483/1/42483.pdf
http://ir.uitm.edu.my/id/eprint/42483/
_version_ 1692994700554797056
score 13.211869

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