A study on the confidence level of international halal labelled products among Muslim consumers / Muhamad Radzi Rosly

The objective of this research is to study the confidence level of International Halal labelled products among Muslim consumers in Malaysia. Researcher’s respondents came from government servants at Putrajaya who is Malay Muslim consumers as the sample. The respondents will also grouped under four c...

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Main Author: Rosly, Muhamad Radzi
Format: Student Project
Language:English
Published: 2013
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/42017/1/42017.pdf
http://ir.uitm.edu.my/id/eprint/42017/
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spelling my.uitm.ir.420172021-02-23T01:39:05Z http://ir.uitm.edu.my/id/eprint/42017/ A study on the confidence level of international halal labelled products among Muslim consumers / Muhamad Radzi Rosly Rosly, Muhamad Radzi Food industry and trade. Halal food industry. Certification Malaysia International trade Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Malaysia The objective of this research is to study the confidence level of International Halal labelled products among Muslim consumers in Malaysia. Researcher’s respondents came from government servants at Putrajaya who is Malay Muslim consumers as the sample. The respondents will also grouped under four categories of sectors namely, professional, services, students and others. The variables used for control were on the basis of location in Putrajaya, as well as occupation. Four independent variables were identified as the effects and all proved to have significant relationships towards confidence level of International Halal labelled products among Muslim consumers in Malaysia. This acceptance has been conducted and seen through four factors which are, Product Characteristics, Marketing, Religion’s Knowledge and Governments’ Roles. Recommendations have been made in order to increase the confidence level of International Halal labelled products among Muslim consumers in Malaysia. 2013-07-08 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/42017/1/42017.pdf Rosly, Muhamad Radzi (2013) A study on the confidence level of international halal labelled products among Muslim consumers / Muhamad Radzi Rosly. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Food industry and trade. Halal food industry. Certification
Malaysia
International trade
Market surveys. Including brand choice. Brand loyalty
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Malaysia
spellingShingle Food industry and trade. Halal food industry. Certification
Malaysia
International trade
Market surveys. Including brand choice. Brand loyalty
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Malaysia
Rosly, Muhamad Radzi
A study on the confidence level of international halal labelled products among Muslim consumers / Muhamad Radzi Rosly
description The objective of this research is to study the confidence level of International Halal labelled products among Muslim consumers in Malaysia. Researcher’s respondents came from government servants at Putrajaya who is Malay Muslim consumers as the sample. The respondents will also grouped under four categories of sectors namely, professional, services, students and others. The variables used for control were on the basis of location in Putrajaya, as well as occupation. Four independent variables were identified as the effects and all proved to have significant relationships towards confidence level of International Halal labelled products among Muslim consumers in Malaysia. This acceptance has been conducted and seen through four factors which are, Product Characteristics, Marketing, Religion’s Knowledge and Governments’ Roles. Recommendations have been made in order to increase the confidence level of International Halal labelled products among Muslim consumers in Malaysia.
format Student Project
author Rosly, Muhamad Radzi
author_facet Rosly, Muhamad Radzi
author_sort Rosly, Muhamad Radzi
title A study on the confidence level of international halal labelled products among Muslim consumers / Muhamad Radzi Rosly
title_short A study on the confidence level of international halal labelled products among Muslim consumers / Muhamad Radzi Rosly
title_full A study on the confidence level of international halal labelled products among Muslim consumers / Muhamad Radzi Rosly
title_fullStr A study on the confidence level of international halal labelled products among Muslim consumers / Muhamad Radzi Rosly
title_full_unstemmed A study on the confidence level of international halal labelled products among Muslim consumers / Muhamad Radzi Rosly
title_sort study on the confidence level of international halal labelled products among muslim consumers / muhamad radzi rosly
publishDate 2013
url http://ir.uitm.edu.my/id/eprint/42017/1/42017.pdf
http://ir.uitm.edu.my/id/eprint/42017/
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score 13.211869