The relationship between background music and customers’ emotion towards duration of stay in restaurants / Farhan Faat... [et al.]
Food service in Malaysia has grown positively and to a certain extent is being labelled as ‘sophisticated’. The atmosphere in restaurants such as the colours, scents, temperature and music have become some of the essential elements that influence customers’ behaviour. Previous studies have shown tha...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
UiTM Cawangan Johor
2019
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/41888/1/41888.pdf http://ir.uitm.edu.my/id/eprint/41888/ https://insightjournal.my/ |
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