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The relationship between background music and customers’ emotion towards duration of stay in restaurants / Farhan Faat... [et al.]

Food service in Malaysia has grown positively and to a certain extent is being labelled as ‘sophisticated’. The atmosphere in restaurants such as the colours, scents, temperature and music have become some of the essential elements that influence customers’ behaviour. Previous studies have shown tha...

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Main Authors: Faat, Farhan, Shahuri, Shakuraitul Aine, Ismail, Natrah, Nik Mohd Nor, Nik Mohd Shahril, Nordin, Nakia
Format: Article
Language:English
Published: UiTM Cawangan Johor 2019
Subjects:
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Moral influence of music. Therapeutic use of music
Music theory
Online Access:http://ir.uitm.edu.my/id/eprint/41888/1/41888.pdf
http://ir.uitm.edu.my/id/eprint/41888/
https://insightjournal.my/
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spelling my.uitm.ir.418882021-02-23T02:23:44Z http://ir.uitm.edu.my/id/eprint/41888/ The relationship between background music and customers’ emotion towards duration of stay in restaurants / Farhan Faat... [et al.] Faat, Farhan Shahuri, Shakuraitul Aine Ismail, Natrah Nik Mohd Nor, Nik Mohd Shahril Nordin, Nakia Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Moral influence of music. Therapeutic use of music Music theory Food service in Malaysia has grown positively and to a certain extent is being labelled as ‘sophisticated’. The atmosphere in restaurants such as the colours, scents, temperature and music have become some of the essential elements that influence customers’ behaviour. Previous studies have shown that music genre, rhythm and tempo were able to arouse the emotion of customers, thus affecting the patrons’ consumption and duration of stay. Therefore, this study aims at reporting the empirical investigation of background music, emotions and duration of customers’ stay in cafés and restaurants. The findings of this study revealed the relationship of the background music managed to arouse the emotion of patrons which led to lengthening the duration of customers’ stay and increasing their consumption. The positive response among the customers indicated that the use of music in restaurants plays an integral part. As such, it is important for restaurateurs to choose suitable music to create pleasant atmosphere as it influences customers’ emotion. UiTM Cawangan Johor 2019 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/41888/1/41888.pdf Faat, Farhan and Shahuri, Shakuraitul Aine and Ismail, Natrah and Nik Mohd Nor, Nik Mohd Shahril and Nordin, Nakia (2019) The relationship between background music and customers’ emotion towards duration of stay in restaurants / Farhan Faat... [et al.]. Insight Journal : International, Refereed, Open Access, Online Journal, 4 (18). pp. 211-219. ISSN 2600-8564 https://insightjournal.my/
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Moral influence of music. Therapeutic use of music
Music theory
spellingShingle Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Moral influence of music. Therapeutic use of music
Music theory
Faat, Farhan
Shahuri, Shakuraitul Aine
Ismail, Natrah
Nik Mohd Nor, Nik Mohd Shahril
Nordin, Nakia
The relationship between background music and customers’ emotion towards duration of stay in restaurants / Farhan Faat... [et al.]
description Food service in Malaysia has grown positively and to a certain extent is being labelled as ‘sophisticated’. The atmosphere in restaurants such as the colours, scents, temperature and music have become some of the essential elements that influence customers’ behaviour. Previous studies have shown that music genre, rhythm and tempo were able to arouse the emotion of customers, thus affecting the patrons’ consumption and duration of stay. Therefore, this study aims at reporting the empirical investigation of background music, emotions and duration of customers’ stay in cafés and restaurants. The findings of this study revealed the relationship of the background music managed to arouse the emotion of patrons which led to lengthening the duration of customers’ stay and increasing their consumption. The positive response among the customers indicated that the use of music in restaurants plays an integral part. As such, it is important for restaurateurs to choose suitable music to create pleasant atmosphere as it influences customers’ emotion.
format Article
author Faat, Farhan
Shahuri, Shakuraitul Aine
Ismail, Natrah
Nik Mohd Nor, Nik Mohd Shahril
Nordin, Nakia
author_facet Faat, Farhan
Shahuri, Shakuraitul Aine
Ismail, Natrah
Nik Mohd Nor, Nik Mohd Shahril
Nordin, Nakia
author_sort Faat, Farhan
title The relationship between background music and customers’ emotion towards duration of stay in restaurants / Farhan Faat... [et al.]
title_short The relationship between background music and customers’ emotion towards duration of stay in restaurants / Farhan Faat... [et al.]
title_full The relationship between background music and customers’ emotion towards duration of stay in restaurants / Farhan Faat... [et al.]
title_fullStr The relationship between background music and customers’ emotion towards duration of stay in restaurants / Farhan Faat... [et al.]
title_full_unstemmed The relationship between background music and customers’ emotion towards duration of stay in restaurants / Farhan Faat... [et al.]
title_sort relationship between background music and customers’ emotion towards duration of stay in restaurants / farhan faat... [et al.]
publisher UiTM Cawangan Johor
publishDate 2019
url http://ir.uitm.edu.my/id/eprint/41888/1/41888.pdf
http://ir.uitm.edu.my/id/eprint/41888/
https://insightjournal.my/
_version_ 1692994652277309440
score 13.211869

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