Coffee marketing: what matters to coffee drinkers? / Nooraini Mohamad Sheriff ... [et al.]
This study established the influence of marketing strategies on the purchase of local instant coffee. A two tier sampling approach was utilized. Simple Random Sampling was used in the first tier to select distributors of BA local instant coffee. Subsequently Judgmental sampling was exercised to sele...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Teknologi MARA, Perlis
2016
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/40376/1/40376.pdf http://ir.uitm.edu.my/id/eprint/40376/ https://jurnalintelek.uitm.edu.my/index.php/main |
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