Comments: The impact of corporate social responsibility (CSR) on customer purchasing behavior : a case study in Kuala Lumpur on QSR Brands (M) Holding Sdn Bhd (KFC Holding) / Nur Azimah Abd. Latiff

The impact of corporate social responsibility (CSR) on customer purchasing behavior : a case study in Kuala Lumpur on QSR Brands (M) Holding Sdn Bhd (KFC Holding) / Nur Azimah Abd. Latiff

There has been an increasing interest on the corporate social responsibility (CSR) worldwide.CSR is not a new idea. However, CSR has never been more prominent on the corporate agenda than it is today. Using a number of publicly listed Malaysian firms over one year, this study investigates the impact...

Full description

Saved in:

Bibliographic Details
Main Author:	Abd. Latiff, Nur Azimah
Format:	Student Project
Language:	English
Published:	2013
Subjects:	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Purchasing. Selling. Sales personnel. Sales executives
Online Access:	http://ir.uitm.edu.my/id/eprint/37816/1/37816.pdf http://ir.uitm.edu.my/id/eprint/37816/
Tags:	Add Tag No Tags, Be the first to tag this record!

Be the first to leave a comment!

The impact of corporate social responsibility (CSR) on customer purchasing behavior : a case study in Kuala Lumpur on QSR Brands (M) Holding Sdn Bhd (KFC Holding) / Nur Azimah Abd. Latiff

Similar Items