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The impact of corporate social responsibility (CSR) on customer purchasing behavior : a case study in Kuala Lumpur on QSR Brands (M) Holding Sdn Bhd (KFC Holding) / Nur Azimah Abd. Latiff

There has been an increasing interest on the corporate social responsibility (CSR) worldwide.CSR is not a new idea. However, CSR has never been more prominent on the corporate agenda than it is today. Using a number of publicly listed Malaysian firms over one year, this study investigates the impact...

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Bibliographic Details
Main Author: Abd. Latiff, Nur Azimah
Format: Student Project
Language:English
Published: 2013
Subjects:
Marketing research. Marketing research companies. Sales forecasting
Market surveys. Including brand choice. Brand loyalty
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Consumer satisfaction
Purchasing. Selling. Sales personnel. Sales executives
Online Access:http://ir.uitm.edu.my/id/eprint/37816/1/37816.pdf
http://ir.uitm.edu.my/id/eprint/37816/
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http://ir.uitm.edu.my/id/eprint/37816/1/37816.pdf
http://ir.uitm.edu.my/id/eprint/37816/

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