Cover Image

Fundamentals of Entrepreneurship (ENT300) Burger Prince / Mohammad Rezki Aswan... [et al.]

Burger Prince is a new company that operated in Kuching, Sarawak. It is the first company that being managed by Bumiputera. The name of this company ends with the word 'Prince' is because it symbolizes the gender, males who operate this business. It shows the strategy on that how we positi...

Full description

Saved in:
Bibliographic Details
Main Authors: Aswan, Mohammad Rezki, Emang, Gideon Wan, Precher, Pierce, Annuar, Zulkarnain
Format: Entrepreneurship Project
Language:English
Published: 2015
Subjects:
Entrepreneurship. Risk and uncertainty
Food industry and trade. Halal food industry. Certification
Marketing
Banking
Online Access:http://ir.uitm.edu.my/id/eprint/37471/1/37471.pdf
http://ir.uitm.edu.my/id/eprint/37471/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uitm.ir.37471
record_format eprints
spelling my.uitm.ir.374712020-11-23T13:03:14Z http://ir.uitm.edu.my/id/eprint/37471/ Fundamentals of Entrepreneurship (ENT300) Burger Prince / Mohammad Rezki Aswan... [et al.] Aswan, Mohammad Rezki Emang, Gideon Wan Precher, Pierce Annuar, Zulkarnain Entrepreneurship. Risk and uncertainty Food industry and trade. Halal food industry. Certification Marketing Banking Burger Prince is a new company that operated in Kuching, Sarawak. It is the first company that being managed by Bumiputera. The name of this company ends with the word 'Prince' is because it symbolizes the gender, males who operate this business. It shows the strategy on that how we positioned our products in customer's mind until they can remember our company's name which is simple and easily to pronounce. Burger Prince will be located inside the Plaza Merdeka Mall and our target customers are the people from the middle income groups as our burgers are at an affordable price who also happens to be the customers in the shopping mall. Furthermore, our company needs RM125,000 funding for our new established business where are we are starting from bottom. We have made a request from Maybank for a loan of 20% to funding business. We will pay back the loan through our five years profit of our business. The other alternative sources of financing to ensure the purpose project is successful by getting the shareholders to contribute proper amount of money according to their willingness. There are few competitors in the market such as Burger King, KFC and McDonald's. But, none of the restaurants offer the same type of burger we do. It is one of our greatest strength to be able to show and offer our customers that we make the best and weirdest burgers. For instance, we have burgers that has various tastes and also bake our own bread. In addition, there are no restaurants in the shopping mall that has same menu as we do. If that happens to be our strength, then of course our weaknesses also exist in our company. For example, our restaurant does not sell any other type of food other than burger. Our market target of customers' characteristic is come from all income level, and for all of the customers' level of ages. Even children also can effort to buy our products. We are believe that we will be able to achieve our business goal with our business financial position statement- We will get our return modal within short time and our current ratio will cover our liabilities and put our business in comfort stage with the highest. 2015-09 Entrepreneurship Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/37471/1/37471.pdf Aswan, Mohammad Rezki and Emang, Gideon Wan and Precher, Pierce and Annuar, Zulkarnain (2015) Fundamentals of Entrepreneurship (ENT300) Burger Prince / Mohammad Rezki Aswan... [et al.]. [Entrepreneurship Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Entrepreneurship. Risk and uncertainty
Food industry and trade. Halal food industry. Certification
Marketing
Banking
spellingShingle Entrepreneurship. Risk and uncertainty
Food industry and trade. Halal food industry. Certification
Marketing
Banking
Aswan, Mohammad Rezki
Emang, Gideon Wan
Precher, Pierce
Annuar, Zulkarnain
Fundamentals of Entrepreneurship (ENT300) Burger Prince / Mohammad Rezki Aswan... [et al.]
description Burger Prince is a new company that operated in Kuching, Sarawak. It is the first company that being managed by Bumiputera. The name of this company ends with the word 'Prince' is because it symbolizes the gender, males who operate this business. It shows the strategy on that how we positioned our products in customer's mind until they can remember our company's name which is simple and easily to pronounce. Burger Prince will be located inside the Plaza Merdeka Mall and our target customers are the people from the middle income groups as our burgers are at an affordable price who also happens to be the customers in the shopping mall. Furthermore, our company needs RM125,000 funding for our new established business where are we are starting from bottom. We have made a request from Maybank for a loan of 20% to funding business. We will pay back the loan through our five years profit of our business. The other alternative sources of financing to ensure the purpose project is successful by getting the shareholders to contribute proper amount of money according to their willingness. There are few competitors in the market such as Burger King, KFC and McDonald's. But, none of the restaurants offer the same type of burger we do. It is one of our greatest strength to be able to show and offer our customers that we make the best and weirdest burgers. For instance, we have burgers that has various tastes and also bake our own bread. In addition, there are no restaurants in the shopping mall that has same menu as we do. If that happens to be our strength, then of course our weaknesses also exist in our company. For example, our restaurant does not sell any other type of food other than burger. Our market target of customers' characteristic is come from all income level, and for all of the customers' level of ages. Even children also can effort to buy our products. We are believe that we will be able to achieve our business goal with our business financial position statement- We will get our return modal within short time and our current ratio will cover our liabilities and put our business in comfort stage with the highest.
format Entrepreneurship Project
author Aswan, Mohammad Rezki
Emang, Gideon Wan
Precher, Pierce
Annuar, Zulkarnain
author_facet Aswan, Mohammad Rezki
Emang, Gideon Wan
Precher, Pierce
Annuar, Zulkarnain
author_sort Aswan, Mohammad Rezki
title Fundamentals of Entrepreneurship (ENT300) Burger Prince / Mohammad Rezki Aswan... [et al.]
title_short Fundamentals of Entrepreneurship (ENT300) Burger Prince / Mohammad Rezki Aswan... [et al.]
title_full Fundamentals of Entrepreneurship (ENT300) Burger Prince / Mohammad Rezki Aswan... [et al.]
title_fullStr Fundamentals of Entrepreneurship (ENT300) Burger Prince / Mohammad Rezki Aswan... [et al.]
title_full_unstemmed Fundamentals of Entrepreneurship (ENT300) Burger Prince / Mohammad Rezki Aswan... [et al.]
title_sort fundamentals of entrepreneurship (ent300) burger prince / mohammad rezki aswan... [et al.]
publishDate 2015
url http://ir.uitm.edu.my/id/eprint/37471/1/37471.pdf
http://ir.uitm.edu.my/id/eprint/37471/
_version_ 1685651522847768576
score 13.211869

Similar Items