Fundamentals of Entrepreneurship (ENT300) Burger Prince / Mohammad Rezki Aswan... [et al.]
Burger Prince is a new company that operated in Kuching, Sarawak. It is the first company that being managed by Bumiputera. The name of this company ends with the word 'Prince' is because it symbolizes the gender, males who operate this business. It shows the strategy on that how we positi...
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| Main Authors: | , , , |
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| Format: | Entrepreneurship Project |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/37471/1/37471.pdf http://ir.uitm.edu.my/id/eprint/37471/ |
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| Summary: | Burger Prince is a new company that operated in Kuching, Sarawak. It is the first company that being managed by Bumiputera. The name of this company ends with the word 'Prince' is because it symbolizes the gender, males who operate this business. It shows the strategy on that how we positioned our products in customer's mind until they can remember our company's name which is simple and easily to pronounce.
Burger Prince will be located inside the Plaza Merdeka Mall and our target customers are the people from the middle income groups as our burgers are at an affordable price who also happens to be the customers in the shopping mall.
Furthermore, our company needs RM125,000 funding for our new established business where are we are starting from bottom. We have made a request from Maybank for a loan of 20% to funding business. We will pay back the loan through our five years profit of our business. The other alternative sources of financing to ensure the purpose project is successful by getting the shareholders to contribute proper amount of money according to their willingness.
There are few competitors in the market such as Burger King, KFC and McDonald's. But, none of the restaurants offer the same type of burger we do. It is one of our greatest strength to be able to show and offer our customers that we make the best and weirdest burgers. For instance, we have burgers that has various tastes and also bake our own bread. In addition, there are no restaurants in the shopping mall that has same menu as we do. If that happens to be our strength, then of course our weaknesses also exist in our company. For example, our restaurant does not sell any other type of food other than burger. Our market target of customers' characteristic is come from all income level, and for all of the customers' level of ages. Even children also can effort to buy our products.
We are believe that we will be able to achieve our business goal with our business financial position statement- We will get our return modal within short time and our current ratio will cover our liabilities and put our business in comfort stage with the highest. |
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