Staff View: The influence of perceived benefits on young Malaysian Facebook users’ homestay reservation intention / Phang Ing @ Grace, Zaiton Bt. Osman and Tania Imboh Ak Stephen Arin

The influence of perceived benefits on young Malaysian Facebook users’ homestay reservation intention / Phang Ing @ Grace, Zaiton Bt. Osman and Tania Imboh Ak Stephen Arin

Portrayed as a rural hospitality product with unique Malaysian appeal, consumers’ intention to reserve a homestay could be very different from other lodging options. Unfortunately, empirical studies on homestay are insufficient, particularly in the Malaysian context. This paper aimed to examine how...

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Main Authors:	Ing, Grace Phang, Osman, Zaiton, Stephen Arin, Tania Imboh
Format:	Article
Language:	English
Published:	UiTM Press 2017
Subjects:	Economics Entrepreneurship. Risk and uncertainty Service industries Online information services industry. Including Internet service providers Industrial research. Research and development Information technology. Information systems
Online Access:	http://ir.uitm.edu.my/id/eprint/33955/1/33955.pdf http://ir.uitm.edu.my/id/eprint/33955/ http://ijsmssarawak.com/ijsms_vol_2_2/43-60%20The%20Influence%20of%20Perceived%20Benefits%20on%20Young%20Malaysian%20Facebook.pdf
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id	my.uitm.ir.33955
record_format	eprints
spelling	my.uitm.ir.339552020-10-20T09:14:13Z http://ir.uitm.edu.my/id/eprint/33955/ The influence of perceived benefits on young Malaysian Facebook users’ homestay reservation intention / Phang Ing @ Grace, Zaiton Bt. Osman and Tania Imboh Ak Stephen Arin Ing, Grace Phang Osman, Zaiton Stephen Arin, Tania Imboh Economics Entrepreneurship. Risk and uncertainty Service industries Online information services industry. Including Internet service providers Industrial research. Research and development Information technology. Information systems Portrayed as a rural hospitality product with unique Malaysian appeal, consumers’ intention to reserve a homestay could be very different from other lodging options. Unfortunately, empirical studies on homestay are insufficient, particularly in the Malaysian context. This paper aimed to examine how the Malaysian young adult’s intention to make a homestay reservation via social media platform such as Facebook, is influenced by perceived benefits. Utilizing structural equation modelling, the findings supported the influences of perceived functional, hedonic, social and monetary benefits on homestay reservation intention. Interestingly, psychological benefit was found to have a significant but negative relationship with reservation intention. This could be attributed to the unique characteristics of homestay which require active participation from both the customers and the homestay hosts. Compared to similarity, belonging and affiliation, young consumers preferred uniqueness and differences in the hosts’ cultures and lifestyles. The findings suggested the Facebook to be an effective tool for homestay operators. The promotional campaigns stress that the point of differences could be more effective and attractive to the young consumers. UiTM Press 2017-04-23 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/33955/1/33955.pdf Ing, Grace Phang and Osman, Zaiton and Stephen Arin, Tania Imboh (2017) The influence of perceived benefits on young Malaysian Facebook users’ homestay reservation intention / Phang Ing @ Grace, Zaiton Bt. Osman and Tania Imboh Ak Stephen Arin. International Journal of Service Management and Sustainability (IJSMS), 2 (2). pp. 1-18. ISSN 2550-1569 http://ijsmssarawak.com/ijsms_vol_2_2/43-60%20The%20Influence%20of%20Perceived%20Benefits%20on%20Young%20Malaysian%20Facebook.pdf
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	Economics Entrepreneurship. Risk and uncertainty Service industries Online information services industry. Including Internet service providers Industrial research. Research and development Information technology. Information systems
spellingShingle	Economics Entrepreneurship. Risk and uncertainty Service industries Online information services industry. Including Internet service providers Industrial research. Research and development Information technology. Information systems Ing, Grace Phang Osman, Zaiton Stephen Arin, Tania Imboh The influence of perceived benefits on young Malaysian Facebook users’ homestay reservation intention / Phang Ing @ Grace, Zaiton Bt. Osman and Tania Imboh Ak Stephen Arin
description	Portrayed as a rural hospitality product with unique Malaysian appeal, consumers’ intention to reserve a homestay could be very different from other lodging options. Unfortunately, empirical studies on homestay are insufficient, particularly in the Malaysian context. This paper aimed to examine how the Malaysian young adult’s intention to make a homestay reservation via social media platform such as Facebook, is influenced by perceived benefits. Utilizing structural equation modelling, the findings supported the influences of perceived functional, hedonic, social and monetary benefits on homestay reservation intention. Interestingly, psychological benefit was found to have a significant but negative relationship with reservation intention. This could be attributed to the unique characteristics of homestay which require active participation from both the customers and the homestay hosts. Compared to similarity, belonging and affiliation, young consumers preferred uniqueness and differences in the hosts’ cultures and lifestyles. The findings suggested the Facebook to be an effective tool for homestay operators. The promotional campaigns stress that the point of differences could be more effective and attractive to the young consumers.
format	Article
author	Ing, Grace Phang Osman, Zaiton Stephen Arin, Tania Imboh
author_facet	Ing, Grace Phang Osman, Zaiton Stephen Arin, Tania Imboh
author_sort	Ing, Grace Phang
title	The influence of perceived benefits on young Malaysian Facebook users’ homestay reservation intention / Phang Ing @ Grace, Zaiton Bt. Osman and Tania Imboh Ak Stephen Arin
title_short	The influence of perceived benefits on young Malaysian Facebook users’ homestay reservation intention / Phang Ing @ Grace, Zaiton Bt. Osman and Tania Imboh Ak Stephen Arin
title_full	The influence of perceived benefits on young Malaysian Facebook users’ homestay reservation intention / Phang Ing @ Grace, Zaiton Bt. Osman and Tania Imboh Ak Stephen Arin
title_fullStr	The influence of perceived benefits on young Malaysian Facebook users’ homestay reservation intention / Phang Ing @ Grace, Zaiton Bt. Osman and Tania Imboh Ak Stephen Arin
title_full_unstemmed	The influence of perceived benefits on young Malaysian Facebook users’ homestay reservation intention / Phang Ing @ Grace, Zaiton Bt. Osman and Tania Imboh Ak Stephen Arin
title_sort	influence of perceived benefits on young malaysian facebook users’ homestay reservation intention / phang ing @ grace, zaiton bt. osman and tania imboh ak stephen arin
publisher	UiTM Press
publishDate	2017
url	http://ir.uitm.edu.my/id/eprint/33955/1/33955.pdf http://ir.uitm.edu.my/id/eprint/33955/ http://ijsmssarawak.com/ijsms_vol_2_2/43-60%20The%20Influence%20of%20Perceived%20Benefits%20on%20Young%20Malaysian%20Facebook.pdf
_version_	1685651129417859072
score	13.211869

The influence of perceived benefits on young Malaysian Facebook users’ homestay reservation intention / Phang Ing @ Grace, Zaiton Bt. Osman and Tania Imboh Ak Stephen Arin

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